The Pricing Journey - by Stephan M Liozu (Hardcover)
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<p/><br></br><p><b> About the Book </b></p></br></br>In <i>The Pricing Journey</i>, Stephan M. Liozu provides an integrated guide to the organizational, social, and behavioral dimensions of pricing. He equips readers with the practical roadmap that they need to transform their pricing culture, drive firm performance, and achieve pricing excellence.<p/><br></br><p><b> Book Synopsis </b></p></br></br>In <i>The Pricing Journey</i>, Stephan M. Liozu provides an integrated guide to the organizational, social, and behavioral dimensions of pricing. He equips readers with the practical roadmap that they need to transform their pricing culture, drive firm performance, and achieve pricing excellence.<p/><br></br><p><b> Review Quotes </b></p></br></br><br>Changing an organizational culture from cost to value is a long and complex journey. In this book, Stephan Liozu outlines the key dimensions that are needed to successfully make this transformation. He reminds us that it is about organizational change and understanding true value delivery, as well as profit. A must-read full of important concepts and practical recommendations.--John Jacko, SVP & Chief Marketing Officer "Kennametal"<br><br>Neither businesses nor business schools provide sufficient guidance and training for effective pricing practices. <i>The Pricing Journey</i> addresses this need. An insightful and highly informative book, one that will be a must-read for anyone involved in pricing management.--Kent B. Monroe "author of <i>Pricing: Making Profitable Decisions</i>"<br><br>Pricing management is a critical but underappreciated element of business success. Stephan Liozu's book describes the journey towards pricing excellence and highlights the organizational strategies needed to raise the profile of this important function. By paying proper attention to capabilities, change management, design, and people skills, pricing professionals can achieve greater performance and, eventually, pricing excellence.--Kevin Mitchel, President "Professional Pricing Society"<br><p/><br></br><p><b> About the Author </b></p></br></br>Stephan M. Liozu is Founder of Value Innoruption Advisors. He teaches at Case Western Reserve University's Weatherhead School of Management, where he draws on over 20 years of global business experience to introduce disruptive approaches to strategy, innovation, and value management.
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