Six Billion Shoppers - by Porter Erisman (Hardcover)
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<p/><br></br><p><b> Book Synopsis </b></p></br></br><p>An insightful, practical guide to e-commerce in emerging markets--and how to profit from their explosive boom. <p/>From China to India to Nigeria, e-commerce is entering a golden era in countries that were long left out of the e-commerce gold rush experienced in the West. If the story of the first twenty years of e-commerce's growth was set in developed markets, the story of the next twenty years will be set in emerging ones. The rise of e-commerce in emerging markets is being driven by three major trends: widespread internet adoption, a rising middle class, and, most importantly, innovative new business models that serve the needs of local customers better than the models used by western e-commerce giants. <p/><i>Six Billion Shoppers</i> takes readers on an exciting and colorful journey around the world to visit the next e-commerce mega markets and explore how a new e-commerce boom is opening opportunities for entrepreneurs and global brands alike. Traveling through Nigeria, China, India, Southeast Asia, and Latin America, Porter Erisman addresses e-commerce across these new markets and what it means for western brands. He argues that e-commerce in developing countries is revolutionary and will play a much larger role in emerging markets than in the West. With e-commerce in emerging markets entering a rapid period of expansion, <i>Six Billion Shoppers</i> explains how to seize the massive opportunity created by emerging market consumers and provides practical advice on how to ride this new business trend.</p><p/><br></br><p><b> Review Quotes </b></p></br></br><br><p>Praise for <i>Alibaba's World</i>: <p/><b>**Selected as one of the Best Business Books of 2015 by the <i>Wall Street Journal</i>**</b> <p/>"Fascinating...stories don't get much better than Alibaba's." -<i>The Financial Times</i> <p/>"An absolute delight to read. The book is written in a fresh, engaging style that creates a sense of immediacy and empathy for Alibaba's team. If you like a well-written business yarn, read <i>Alibaba's World</i>. It's how the East was won." -<i>The New York Journal of Books</i> <p/>"A fascinating insider's look at the digital opening of China... provides a dizzying look at this company's startling birth, growth, and success." -<i>Publishers Weekly</i></p><br><p/><br></br><p><b> About the Author </b></p></br></br>From 2000-2008, PORTER ERISMAN worked as a Vice-President at Alibaba Group, joining the company just as it moved out of founder Jack Ma's apartment. He is the writer/director of <i>Crocodile in the Yangtze: The Alibaba Story, </i> an award-winning documentary about the rise of Alibaba and its famous founder, Jack Ma. Erisman is also the bestselling author of <i>Alibaba's World: How a Remarkable Chinese Company is Changing the Face of Global Business</i>. An expert on e-commerce in emerging markets, he has consulted to e-commerce companies in Africa, Asia, and Latin America and has spoken at high-profile industry events in over 30 countries.
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