The Trust - by Susan E Tifft & Alex S Jones (Paperback)
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<p/><br></br><p><b> About the Book </b></p></br></br>Now in paperback comes the epic biography of the Ochses and the Sulzbergers, the families that have owned and run "The New York Times" for more than a century. of photos.<p/><br></br><p><b> Book Synopsis </b></p></br></br><p>This mammoth history of the dynasty that created and controls <em>The New York Times</em> is as epic in its scope as is the role of the newspaper in America. Like any good epic, this story is filled with its fair share of personal ambition, disappointment, competing heirs to the throne, fierce loyalties, and powerful intrigue. The story of <em>The Times</em> starts in 1896, when Adolph Ochs, a young German Jew, buys the undistinguished and nearly bankrupt <em>The New-York Times</em> (the dash was later dropped). He worked hard to distinguish its style from the florid journalism that marked rival papers, and soon Ochs's paper, with its straightforward reporting, became the favorite of the Wall Street and Uptown sets. He toiled, too, to ensure that <em>The Times</em> never earned the moniker "too Jewish." Ochs assiduously declined to promote Jewish editors and was an outspoken opponent of the free state of Israel. And writers Susan Tifft and Alex Jones argue persuasively that in its drive to appear absolutely objective about Jewish issues, the paper (under the leadership at this point of Ochs's son-in-law Arthur Hays Sulzberger) underreported the Holocaust--keeping stories of Hitler's early maneuvers off the front page, failing to name concentration-camp victims as Jews. Though significant, World War II was just one moment in the hundred-year-long history of the paper thus far. <em>The Trust</em> vividly chronicles some of the <em>The Times</em>'s most famous moments--the controversial publication of the Pentagon Papers and its transition to a publicly held company in the late '60s are just two--along with the personal histories of four generations of Ochses and Sulzbergers. With its strong foundation of well-researched facts, thoughtful analysis, and excellent narration, <em>The Trust</em> is itself a great work of journalism that does its storied subject proud. <em>--Anna Baldwin</em></p><p/><br></br><p><b> Review Quotes </b></p></br></br><br>"A masterful telling of the complex history of a family that for more than 100 years has with conscience stewarded a cultural touchstone."--<b>Sherryl Connelly</b>, <i><b>New York Daily News</b></i><br><br>"An excellent biography, thoroughly researched, important for an understanding of a great institution -- and more entertaining than any soap."--<b>Harold Evans</b>, <i><b>Los Angeles Times Book Review</b></i><br><p/><br></br><p><b> About the Author </b></p></br></br>Susan E. Tift and Alex S. Jones are also the authors of <i>The Patriarch: The Rise and Fall of the Bingham Dynasty</i>. Ms. Tift was an associate editor at <i>Time. </i>Mr. Jones covered the press from 1983 to 1992 for the <i>New York Times</i>, where he won a Pulitzer Prize.
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