Rethinking Strategy - by Steve Tighe (Paperback)
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<p/><br></br><p><b> About the Book </b></p></br></br>Business leaders are desperate for help to position their companies for future success in a climate where business has never been more competitive, volatile or uncertain. Corporate techniques for navigating this complexity have not adjusted to this new dynamic and organisations have suffered an upsurge in strategic surprises proving disruptive to previously successful business models. This book provides an innovative end-to-end process designed to reframe strategy as a resource, and strategic development as the organisation's principal creative and learning activity, while recognising that strategic creativity is fundamental to successful business transformation.<p/><br></br><p><b> Book Synopsis </b></p></br></br><p><b>Seize opportunity from uncertainty</b></p> <p>What if you could use strategy to turn market volatility to your competitive advantage? <i>Rethinking Strategy</i> shows you how to anticipate and benefit from emerging market shifts and free your organisation from a cycle of disruption and response.</p> <p>In this ground-breaking book, author and strategist Steve Tighe helps you use scenarios to envisage what your industry and organisation could look like in the future and prepare for what's to come. Through detailed case studies and practical tools, this guide reveals how to make strategy development your organisation's principal creative and learning activity.</p> <ul> <li>anticipate impending market shifts <i>before</i> they emerge</li> <li>slow down change by making the future <i>familiar</i></li> <li>unlock the entrepreneurial talent that lies <i>within</i> your organisation</li> <li>mobilise an army of internal advocates to <i>drive</i> strategy execution</li> <li>embed <i>foresight</i> into your planning and innovation processes</li> </ul> <p>Have you ever wondered how some companies seem to always be ahead of the curve while others struggle to keep up in today's ever-changing competitive environment? With <i>Rethinking Strategy</i>, you'll learn how to make better decisions and thrive alongside increasing competition and uncertainty.</p><p/><br></br><p><b> From the Back Cover </b></p></br></br><p><b>SEIZE OPPORTUNITY FROM UNCERTAINTY</b> <p>What if you could use strategy to turn market volatility to your competitive advantage? <i>Rethinking Strategy</i> shows you how to anticipate and benefit from emerging market shifts and free your organisation from a cycle of disruption and response. <p>In this ground-breaking book, author and strategist Steve Tighe helps you use scenarios to envisage what your industry and organisation could look like in the future and prepare for what's to come. Through detailed case studies and practical tools, this guide reveals how to make strategy development your organisation's principal creative and learning activity. <p><b>Learn how to: </b> <ul> <li>anticipate impending market shifts <i>before</i> they emerge</li> <li>slow down change by making the future <i>familiar</i></li> <li>unlock the entrepreneurial talent that lies <i>within</i> your organisation</li> <li>mobilise an army of internal advocates to <i>drive</i> strategy execution</li> <li>embed <i>foresight</i> into your planning and innovation processes.</li> </ul> <p>With<i> Rethinking Strategy, </i> you'll learn how to make better decisions and thrive alongside increasing competition and uncertainty.<p/><br></br><p><b> About the Author </b></p></br></br><p><b>STEVE TIGHE</b> is a leading advisor to business on the future, strategy and innovation. Steve is the former Foresight Manager at global brewer Foster's and has worked with some of the world's leading companies, exploring future scenarios for their industry and designing innovative strategies in response.
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