Secrets of Question-Based Selling - by Thomas Freese (Paperback)
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<p/><br></br><p><b> About the Book </b></p></br></br>"Challenge the customer's thinking by first challenging your own!"--Cover.<p/><br></br><p><b> Book Synopsis </b></p></br></br><p>"After I sent my team to the Question Based Selling program, not only was the feedback from the training outstanding, but we experienced an immediate positive impact in results."--Jim Cusick, vice president of sales, SAP America, Inc. </p><p>"Following the program, even our most experienced salespeople raved, saying QBS was the best sales training they have ever experienced "--Alan D. Rohrer, director of sales, Hewlett Packard</p><p>For nearly fifteen years, <em>The Secrets of Question Based Selling </em>has been helping great salespeople live you deliver<em> big</em> results. It's commonsense approach has become a classic, must-have tool that demonstrates how asking the right questions at the right time accurately identifies your customer's needs. </p><p>But consumer behavior and sales techniques change as rapidly as technology--and there are countless contradictory sales training programs promising results. Knowing where you should turn to for success can be confusing. Now fully revised and updated, <em>The Secrets of Question Based Selling</em> provides a step-by-step, easy-to-follow program that focuses specifically on sales effectiveness--identifying the strategies and techniques that will increase your probability of success. </p><p>How you sell has become more important than the product. With this hands-on guide, you will learn to: </p><ul> <li>Penetrate more accounts</li> <li>Overcome customer skepticism</li> <li>Establish more credibility sooner</li> <li>Generate more return calls</li> <li>Motivate different types of buyers</li> <li>Develop more internal champions</li> <li>Close more sales...faster</li> <li>And much, much more</li></ul>
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