Tumblr - (Digital Media and Society) by Katrin Tiidenberg & Natalie Ann Hendry & Crystal Abidin (Paperback)
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<p/><br></br><p><b> Book Synopsis </b></p></br></br><p>Launched in 2007, tumblr became a safe haven for LGBT youth, social justice movements, and a counseling station for mental health issues. For a decade, this micro-blogging platform had more users than either Twitter or Snapchat, but it remained an obscure subculture for nonusers.</p> <p>Katrin Tiidenberg, Natalie Ann Hendry, and Crystal Abidin offer the first systematic guide to tumblr and its crucial role in shaping internet culture. Drawing on a decade of qualitative data, they trace the prominent social media practices of creativity, curation, and community-making, and reveal tumblr's cultlike appeal and position in the social media ecosystem. The book demonstrates how diverse cultures can - in felt and imagined silos - coexist on a single platform and how destructive recent trends in platform governance are. The concept of "silosociality" is introduced to critically re-think social media, interrogate what kinds of sociality it affords, and what (unintended) consequences arise.</p> <p>This book is an essential resource for students and scholars of media and communication, as well as anyone interested in an influential but overlooked platform.</p><p/><br></br><p><b> About the Author </b></p></br></br><b>Katrin Tiidenberg</b> is Professor of Participatory Culture at Tallinn University.<br /><b>Natalie Ann Hendry</b> is Vice-Chancellor's Postdoctoral Research Fellow in the Digital Ethnography Research Centre and School of Media and Communication at RMIT University.<br /><b>Crystal Abidin</b> is Associate Professor of Internet Studies, Principal Research Fellow, and ARC DECRA Fellow at Curtin University.
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