The Crowd - by Gustave Le Bon (Paperback)
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<p/><br></br><p><b> About the Book </b></p></br></br>One of the most influential books on social psychology ever written, brilliantly instructive in the general characteristics and mental unity of a crowd. A must-read for students, politicians, and investors.<p/><br></br><p><b> Book Synopsis </b></p></br></br>One of the most influential works of social psychology in history, <i>The Crowd</i> was highly instrumental in creating this field of study by analyzing, in detail, mass behavior. The book had a profound impact not only on Freud but also on such twentieth-century masters of crowd control as Hitler and Mussolini -- both of whom may have used its observations as a guide to stirring up popular passions. In the author's words, The masses have never thirsted after the truth. Whoever can supply them with illusions is easily their master; whoever attempts to destroy their illusions is always their victim.<br>Although the volume focuses on crowd psychology, it is also brilliantly instructive on the effects of the generally accepted beliefs of a nation's citizenry on the processes of history. Among the topics covered here are general characteristics and mental unity of the crowd; the crowd's sentiments and morality; its ideas, reasoning power, and imagination; opinions and beliefs of crowds and the means used by leaders to persuade; classification of crowds, including criminal and electrical assemblages, as well as the functioning of criminal juries and parliamentary assemblies.<br>A must-read volume for students of history, sociology, law, and psychology, <i>The Crowd</i> will also be invaluable to politicians, statesmen, investors, and marketing managers. Any study of crowd behavior, popular psychology, fascism, etc. would do well to begin with Le Bon's work. -- Anson Rabinbach, Professor of History, Princeton University.<p/><br></br><p><b> Review Quotes </b></p></br></br><br>"Insightful for its apprehension of the primitive nature of crowds..."<br>
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