In Search of Returns - by John Looby (Paperback)
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<p/><br></br><p><b> Book Synopsis </b></p></br></br><p>Negative official interest rates are the new normal in Europe and, unsurprisingly, the resulting hunt for returns has heightened the lure of financial markets. With deposit rates going negative and deposit sizes going skyward, it seems timely to consider how such savings might be invested. </p><p>Financial markets are fascinating but successful investing is not easy. While the future looms as unknowable as ever, <strong>IN SEARCH OF RETURNS</strong> will help you to: </p><ul><li>Evaluate the relationship between 'expected' risk and returns in financial decision-making;</li><li>Understand different investment asset classes and investment strategies;</li><li>Appreciate the influence of cognitive biases in asset pricing and investment behaviour.</li></ul><p>It's a timely guide to making sense of the financial markets.</p><p> </p>
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