How People Learn - by Nick Shackleton-Jones (Paperback)
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<p/><br></br><p><b> About the Book </b></p></br></br>Design training and educational programmes to improve learning, engagement, skills development and performance.<p/><br></br><p><b> Book Synopsis </b></p></br></br><p>What if we have been wrong about learning? Learning may have more in common with marketing than we thought. Looking at marketing and learning's common root, <b><i>How People Learn </i></b>shows L&D professionals a new way of thinking about learning by exploring what happens when we learn. It considers applications from AI, marketing and ethics and is informed by psychology and contemporary neuroscience in order to show L&D professionals how to design training with their employees in mind so that training makes a real difference to skills, capabilities, performance and development, rather than being a waste of time, money and resources. <p/>Using the author's '5Di model', <b><i>How People Learn</i></b> demonstrates how to define, design and deploy training in a user-centred way so it works both for and with employees. It also includes guidance on what training resources to create when employees are actively searching for learning content. Using this book, L&D practitioners will be able to use pull and push techniques to provide content that people use and experiences that transform their behaviour. From how to use simulations, storytelling and anticipation to the importance of observation and status, this book gives L&D professionals everything they need to build effective training programmes and learning experiences. With a foreword by Dr Roger Schank, the Chairman and CEO of Socratic Arts and Executive Director of Engines for Education, and case studies from companies such as BP and the BBC, this is an urgent read for learning professionals.</p><p/><br></br><p><b> Review Quotes </b></p></br></br><br><b><i>How People Learn</i></b> will show you how to adopt new ways of thinking about learning that will help you design resources and experiences to support real learning. This is an important book for anyone who teaches others.-- "Colin Steed, co-founder and former chief executive, Learning & Performance Institute"<br><br>Nick does a tremendous job, starting off with how we learn, and then, deriving from it, best ways to design education and training - a formula for success. The book is fascinating and a must-read for anyone who wants to be knowledgeable in this area.-- "Dr Itiel Dror, Cognitive Neuroscience Researcher, University College London"<br><br>Nick's book starts in the right place: he sees the world through the lens of a psychologist rather than a pusher of e-learning.-- "Roger Schank, John Evans Professor Emeritus, Northwestern University, CEO, Socratic Arts"<br><p/><br></br><p><b> About the Author </b></p></br></br><b>Nick Shackleton-Jones</b> is the Director of Learning and Performance Innovation at PA Consulting Group where he helps organizations improve employee performance and engagement through their approach to learning. Prior to this, he was Director of Learning Innovation and Technology at BP and has also held senior roles in L&D at Siemens Communications and the BBC. In 2017, he was awarded the Colin Corder award by the Learning and Performance Institute for services to the learning industry.
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