Decide One Thing - by Dave Ramos (Hardcover)
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<p/><br></br><p><b> Book Synopsis </b></p></br></br><b>One Big Idea</b> <p/>Organizations have to be good at lots of things, but the way to win is to become <i>differentiatingly</i> great at One Thing. The one thing every executive team must decide is, "What is your One Thing?" <p/><br><b>Four Typical Responses</b> <p/>Based on our experience, we know that the Decide One Thing concept will get four different responses. <p/>Some organizations will categorically reject the idea that they need to become great at One Thing. <p/>Some will think it is cool, but get distracted by the next cool idea or fad that comes along. <p/>Some will embrace the concept for a time, but give up because implementing it is too hard. <p/>A few executive teams will fully commit to the <b>Decide One Thing. Align Everything. Win! </b>model. These organizations will generate incredible results - 30, 60 or 100 times their investment. <p/>So, which of the four responses will you have?<br><p/><br></br><p><b> Review Quotes </b></p></br></br><br><br>"SHIFTPOINTS helped us analyze every aspect of our business, both internally and externally, and helped us grow from $40M to $80M in four years." - Jim Bognet, Bognet Construction <p/>"We routinely see record sales months because our message is crisp, our team is aligned, and we have a much better understanding of our market." - Brad Hill, President, Site Organic <p/>"SHIFTPOINTS helped us decide on our One Thing, and then aligned everything in the organization around it. As a result, we have won the Best Places to Work award twice!" - MJ Wivell, Chief Executive Officer, BTI360<br><br>"Our rebranding effort, led by SHIFTPOINTS, has resulted in a remarkable makeover for every aspect of our company, from logo through performance metrics." - Michael Tinsley, Chief Executive Officer, NeoSystems Corp. <p/>"FCA Golf is now aligned to our primary target, and is positioned to become truly great at One Thing." - Jim Esary, Executive Director, Fellowship of Christian Athletes Golf Ministry<br><br>I think Dave Ramos's differentiation theory in Decide One Thing is very interesting. <p/>What's the one thing your organization can do, or provide, or make, better than anybody else? If you can figure that out, you're halfway to greatness--and if you can deliver on the promise, you're there. <p/>This book is full of ideas that will kindle the imagination of any leader. <p/><b>--Ken Blanchard, coauthor of <i>The One Minute Manager(R)</i> and <i>Trust Works!</i></b><br><br><p/><br></br><p><b> About the Author </b></p></br></br><BR>Dave Ramos is the founder and CEO of SHIFTPOINTS, Inc. <BR>Prior to founding SHIFTPOINTS, Dave built differentiation-driven organizations in a broad range of settings, including large global corporations, venture-backed start-ups, and innovative nonprofits. <BR>He held executive positions with global leaders like Nortel Networks, where he was the Vice President of Global Marketing. At Nortel, Dave won the company's highest award, The Chairman's Award, for innovations in marketing. At IBM, Dave won the company's highest award, The Golden Circle, for innovations in sales. <BR>Dave has an MBA from the Harvard Business School, and a BS in accounting from Drexel University. He serves on the Board of Directors for Fellowship of Christian Athletes Golf Ministry and Workforce Ministries. <BR>Dave is good at a lot of things, but is working to become differentiatingly great at his One Thing.<BR>
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