The Patagonia Business Library - by Yvon Chouinard & Vincent Stanley (Mixed Media Product)
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<p/><br></br><p><b> Book Synopsis </b></p></br></br>In <i>Let My People Go Surfing (Revised and Updated)</i>, Patagonia founder Yvon Chouinard lays out his business and environmental philosophies, which are the foundation of this always iconoclastic, visionary, and increasingly influential company. <i>The Responsible Company</i> and <i> Patagonia's Tools for Grassroots Activists</i> present the practical applications, strategies and tools to execute those philosophies, in both the workplace, and in environmental organizations. Together the three books provide readers what they need to operate responsibly and effectively in both arenas today: business and activism. <p/>By packaging all three books together, Patagonia is emphasizing that the lines between business and environmental activism can be blurry, as demonstrated for its over 40-year history. Businesses today must be conscientious about their environmental footprint, always working to minimize it, and activists groups should apply business principles to their organizations in order to succeed. <p/>These three best-selling books together provide a primer for the future of sustainable business. This collection, a great value, is indispensable to any company operating today.<br><p/><br></br><p><b> About the Author </b></p></br></br><b>Vincent Stanley</b>, Yvon Chouinard's nephew and one of Patagonia's original employees, is co-editor of the company's prestigious <i>Footprint Chronicles</i>, which tracks the environmental impact of Patagonia's products and discusses the company's most pressing social and environmental issues. He lives in Santa Barbara, CA. <p/><b>Nora Gallagher</b> has written several books, both fiction and nonfiction. She is the enviro editor at Patagonia. She lives in Santa Barbara, CA. <p/><b>Lisa Myers</b> is Patagonia's Environmental Grants Manager. She's worked for Patagonia since 2001, where she has been involved in organizing and implementing the Tools for Grassroots Activists Conference, which hosts 75 environmental activists every two years at South Lake Tahoe. She lives in Oak View, CA. <p/>Noted alpinist and environmentalist <b>Yvon Chouinard</b> is the founder and owner of Patagonia, Inc., which Fortune has called "the coolest company on the planet." He is also the co-founder with Craig Mathews of 1% For The Planet and the author of <i>Let My People Go Surfing</i> (2006). He lives in Ventura, CA.<br>
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