<p/><br></br><p><b> About the Book </b></p></br></br><p> With a 21-year career at Chiat\Day, Tom Patty retired in 1998 as the President of TBWA\Chiat\Day Advertising Agency in Los Angeles, California. Get a copy of his book and this WORKBOOK to jumpstart your business!</p><p/><br></br><p><b> Book Synopsis </b></p></br></br><p>Interested in learning marketing strategies applied by big name-brand companies? With a 21-year career at Chiat\Day, Tom Patty retired in 1998 as the President of TBWA\Chiat\Day Advertising Agency in Los Angeles, California. In 2013, he wrote <em>Tom Patty's Marketing Without Money</em> book to help people with limited resources to utilize similar marketing strategies Theom applied with his former clients, such as Apple, Nike, Pizza Hut, and Nissan.</p><p> </p><p>Tom's approach will help individuals and companies improve their marketing strategies whether they have or do not have a large marketing budget. This workbook is an extension of <em>Tom Patty's Marketing Without Money</em> book - a marketing strategy blueprint that will help you redefine you and your company, increase profits, and know what successful companies have done to increase their market share. </p><p> </p><p>Consider using <em>Tom Patty's</em> <em>Marketing Without Money</em> book and this workbook as a guide to help you learn how to grow your business. </p><p>; </p><p>NOTE: Tom Patty granted Dr. Sarai Koo permission to create a marketing workbook based on his book <em>Tom Patty's</em> <em>Marketing Without Money</em>.</p>
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