The Power of Being Divisive - by Thomas J Roulet (Hardcover)
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<p/><br></br><p><b> About the Book </b></p></br></br>Negative social evaluations, such as stigma or the backlash from scandal, are often perceived as harming those to whom they are directed. Thomas Roulet challenges this idea in <i>The Power of Being Divisive</i>, showing how negative evaluations can end up being strategically beneficial for individuals and organizations alike.<p/><br></br><p><b> Book Synopsis </b></p></br></br>Negative social evaluations, such as stigma or the backlash from scandal, are often perceived as harming those to whom they are directed. Thomas Roulet challenges this idea in <i>The Power of Being Divisive</i>, showing how negative evaluations can end up being strategically beneficial for individuals and organizations alike.<p/><br></br><p><b> Review Quotes </b></p></br></br><br>A careful and forensic analysis of why and how attacks by others on your capability or your character can in fact be positive and productive forces. The book takes us through a journey of in-groups, echo chambers, social trolls, post-truth narratives, and permanent peer evaluation to bring us fresh insights into the addictive practice of picking each other apart.--Rupert Younger, Director "Oxford University Centre for Corporate Reputation"<br><br>This is a must-read for organization and management theory scholars. It provides a comprehensive analysis of the overlapping literatures that address how organizations are influenced by <i>negative</i> social evaluations. Roulet puts forward--convincingly--the strikingly counterintuitive idea that under certain conditions negative evaluations are beneficial--and, in contrast, that positive evaluations can have negative consequences for the targeted actors. How this happens, and the potential implications for society, are thought-provoking and often worrying. This is a timely and important book.--Royston Greenwood, Professor Emeritus, Alberta School of Business, University of Alberta, and Professorial Fellow "University of Edinburgh Business School"<br><br>Thomas Roulet has very compellingly articulated the power of divisiveness in channeling negative social evaluations and perceived stigma to empower us into action and success, something that I have experienced personally in my professional life. Highly relevant and a must-read for professionals as well as researchers grappling with the velocity and impact of social perceptions in the increasingly digital world.--Navdeep Arora, former Senior Partner "McKinsey & Company"<br><br>While not explicitly a management book, this is a fascinating study of the social-media fuelled and fast-changing landscape of public opinion, and the possible ways in which that might be beneficial.--<i>Financial Times</i><br><p/><br></br><p><b> About the Author </b></p></br></br><b>Thomas J. Roulet</b> is an organizational theorist and the Deputy Director of the MBA at the Judge Business School and Fellow in Sociology and Management at Girton College, both at the University of Cambridge.
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