Intangibles - by Baruch Lev (Paperback)
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<p/><br></br><p><b> About the Book </b></p></br></br><p>This book is the first comprehensive, scientifically based study of the nature and impact of intangibles. Weaving case studies and real-world examples with contemporary business theory, Baruch Lev - establishes an economic framework to analyze managerial and investment issues concerning intangibles; - surveys the impact of intangibles on corporate performance and market values, including management difficulties, risk, questions of property rights, marketability, and cost structure; - analyzes information deficiencies associated with intangibles, including the major economic principles governing intangible investments, limits of management information systems, and recommendations for improved accounting disclosure; - sets forth a comprehensive information system--aimed at satisfying the needs of both internal and external decision makers--to reflect the impact and value of intangibles within the context of enterprise performance.</p><p/><br></br><p><b> Book Synopsis </b></p></br></br><p>This book is the first comprehensive, scientifically based study of the nature and impact of intangibles. Weaving case studies and real-world examples with contemporary business theory, Baruch Lev - establishes an economic framework to analyze managerial and investment issues concerning intangibles; - surveys the impact of intangibles on corporate performance and market values, including management difficulties, risk, questions of property rights, marketability, and cost structure; - analyzes information deficiencies associated with intangibles, including the major economic principles governing intangible investments, limits of management information systems, and recommendations for improved accounting disclosure; - sets forth a comprehensive information system--aimed at satisfying the needs of both internal and external decision makers--to reflect the impact and value of intangibles within the context of enterprise performance.</p><p/><br></br><p><b> Review Quotes </b></p></br></br><br><P>"Baruch Lev's books is a worthwhile read for anyone interested in the management of intangible assets ('intangibles'), such as patents, know-how, and relationships.... Intangibles is a rewarding read for patent practitioners with an interest in patent policy, advocacy for increased patent resources, patent valuation, and patent management in relation to the innovation value chain." --Devin S. Morgan, "Patent Strategy & Management", 10/1/2003<br><p/><br></br><p><b> About the Author </b></p></br></br><p> <b>Baruch Lev</b> is professor of accounting and finance at New York University and the director of the Vincent C. Ross Project for Research on Intangibles. He is the award-winning author of several books and numerous research studies published in the leading accounting, finance, and economic journals.</p>
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