Buyographics - by M Carmichael (Hardcover)
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<p/><br></br><p><b> About the Book </b></p></br></br><P>A broad sweeping look at the changing American consumer trends based on demographic data<p/><br></br><p><b> Book Synopsis </b></p></br></br>Buyographics follows eleven American families and explores how their life decisions impact consumer behavior. This is not just a data book, because each of these numbers - in datasets big and small - is a person. As you read their stories, trends come to life and provide a greater understanding of how to reach your target.<p/><br></br><p><b> Review Quotes </b></p></br></br><br><P>"Full of astute observations that should inform marketing strategies, this book will serve as an indispensable tool in the marketer's arsenal."--"Publishers Weekly" <P>"The trends remaking the way we live and work in cities are powerfully reshaping what we buy and how we consume. Matt Carmichael gets it. Read "BUYOGRAPHICS" and you will too." --Richard Florida, senior editor of the Atlantic and bestselling author of "The Rise of The Creative Class"<P>""BUYographics" is a combination of big data insights grounded in demographic realities. This book sets a new standard for understanding consumers and their relationships to brands and each other." --Michael Lazerow, CMO, Salesforce Marketing Cloud, CEO/Founder: Buddy Media<P> "An essential book for anyone who wants to truly understand today's consumers. Matt transforms dry demographics into a deep understanding of consumer behavior. " --Peter Francese, Founder of "American Demographics" magazine and Demographic Analyst & Forecaster<P>"This book reveals very usable patterns from a unique combination of demographic and other data by using a filter of people and perspective." -- Rishad Tobaccowala, Chairman Razorfish and DigitasLBi<P>"A fascinating look at the changes sweeping the United States and what they mean for the world of marketing. Segmentation and targeting have long been core marketing concepts. Matt Carmichael shows how marketers can take things to a new level today, using the power of big data to identify and connect with customers." -- Tim Calkins, Clinical Professor of Marketing, Kellogg School of Management, Northwestern University, and author of "Defending Your Brand"<P>" "BUYographics" by Matt Carmichael is an extremely engaging book. Matt provides excellent breadth of insights by combining publicly available data with private big data sources and primary research and shows marketers where business opportunities can be applied. This is an absolute must read book!--Arvind Sathi, author of "Big Data Analytics"<br><br><P>"The trends remaking the way we live and work in cities are powerfully reshaping what we buy and how we consume. Matt Carmichael gets it. Read "BUYOGRAPHICS" and you will too." --Richard Florida, senior editor of the Atlantic and bestselling author of "The Rise of The Creative Class"<P>""BUYographics" is a combination of big data insights grounded in demographic realities. This book sets a new standard for understanding consumers and their relationships to brands and each other." --Michael Lazerow, CMO, Salesforce Marketing Cloud, CEO/Founder: Buddy Media<P> "An essential book for anyone who wants to truly understand today's consumers. Matt transforms dry demographics into a deep understanding of consumer behavior. " --Peter Francese, Founder of "American Demographics" magazine and Demographic Analyst & Forecaster<P>"This book reveals very usable patterns from a unique combination of demographic and other data by using a filter of people and perspective." -- Rishad Tobaccowala, Chairman Razorfish and DigitasLBi<P>"A fascinating look at the changes sweeping the United States and what they mean for the world of marketing. Segmentation and targeting have long been core marketing concepts. Matt Carmichael shows how marketers can take things to a new level today, using the power of big data to identify and connect with customers." -- Tim Calkins, Clinical Professor of Marketing, Kellogg School of Management, Northwestern University, and author of "Defending Your Brand"<P>" "BUYographics" by Matt Carmichael is an extremely engaging book. Matt provides excellent breadth of insights by combining publicly available data with private big data sources and primary research and shows marketers where business opportunities can be applied. This is an absolute must read book!--Arvind Sathi, author of "Big Data Analytics"<br><p/><br></br><p><b> About the Author </b></p></br></br><p>Matt Carmichael is a seasoned journalist who specializes in demographics, consumer trends, and urban issues. He is a vice-President of Journal Communications Inc., and the editor of Livability.com which focuses on what makes small and mid-sized cities great places to live and work. Previously he was with Crain Communications where he served in a number of roles including the Senior director of research and data at <i>Crain's Chicago Business</i> and Director of data strategy at <i>Advertising Age</i>. At <i>Ad Age</i>, he founded and edited the AdAgeStat blog focusing on research and analysis of demographic and consumer trends.
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