Making and Breaking the Grid, Second Edition, Updated and Expanded - by Timothy Samara (Paperback)
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<p/><br></br><p><b> About the Book </b></p></br></br>For designers working in every medium, layout is arguably one of the most basic, and most important, aspects of effective communication. Using grids to organize layouts became a design standard in the 1950s and has seen a renewed interest in recent years. But nearly from the start, some designers sought to violate rational layout structures in favor of expression, sparking an ongoing ideological debate. These opposing positions have generated some of the most compelling graphic design ever created, and each offers valid considerations for any project a designer may undertake - the challenge is to determine which best serves a project's goals. Making and Breaking the Grid presents the most comprehensive, accessible, in-depth exposition of layout concepts ever published - re-envisioned and radically augmented in this long-awaited second edition. Choosing to follow the rules, or break them, depends first on understanding what those rules accomplish, and then making sense of contradictory practices - by seeing them in action in practical, real-world situations. Features: 60 pages of new, expanded instructional material that describes the fundamentals of grid-based and alternative layout approaches - defining option, development methods, and strategies for effective use. 500+ new images and schematic diagrams. 70 case studies from an international roster of preeminent preeminent designers and studios, encompassing print, screen-based, and environmental application. Each project is shown comprehensively to reveal layout structure at a size that allows for inspection of detail. Case study text discusses designers' working process and rationale. Projects with both similar and contrasting characteristics are linked through a simple notational system that encourages exploration and comparison. Heightened emphasis on device-responsive UX design and time-based media. Overviews summarize the evolutions of grid-based and alternative layout concepts in modern design practice. A new, comprehensive index and extensive bibliography for further investigation. -- From back cover.<p/><br></br><p><b> Book Synopsis </b></p></br></br><p><b><i>Making and Breaking the Grid: A Graphic Design Layout Workshop</i> (Second Edition) is the essential easy-to-use guide for designers working in every medium who want to take their work to the next level.</b> <p/> Grids are the most basic and essential forms in graphic design--and they can be the most rigid. This book shows you how to <b>understand the rules of the grid</b> to use them effectively, and then <b>how to break them, resulting in phenomenal cohesive layouts</b>. Timothy Samara explains the <b>history of the grid</b> and shows examples of <b>grid basics</b>, such as column, compound, and modular grids. He shows methods for building and using grids, and offers numerous examples of <b>stunning design projects</b> using a variety of imagery and typography. <p/> Pages are filled with hundreds of large full-color layout concepts and diagrams that educate and inspire. After mastering the grid, discover how to break it using conceptual designs that deconstruct and flip the grid successfully. Split, splice, and shift; create spontaneous compositions; make narrative constructs, work on an axis; use intuitive design and more to create unique layouts or other projects. See ideas in action with eye-catching layout examples. <p/> With this book you will: </p><ul><li>learn how grids work.</li><li>be inspired to explore new concepts for using--or not using--grids.</li><li>discover achievable alternatives for boring layouts.</li><li>get the results you want using fresh design elements.</li><li>learn designers' processes via fascinating case studies.</li><li>see numerous examples of successful layouts created with and without grids.</li><li>communicate ideas effectively using visual language.</li></ul><p>This new, expanded edition will help you grow your knowledge of grid design, so you can start breaking some rules.</p><p/><br></br><p><b> About the Author </b></p></br></br><p><b>Timothy Samara</b> is a graphic designer based in New York City, where he divides his time between teaching, writing, lecturing, and consulting through STIM Visual Communication. His 18-year career in branding and information design has explored projects in print, packaging, environments, user interface design, and animation. He has been a senior art director at Ruder Finn, New York's largest public relations firm, and senior art director at Pettistudio, a small multidisciplinary design firm. Before relocating to Manhattan, he was principal of Physiologic in Syracuse, located in upstate New York. In 1990, he graduated a Trustee Scholar from the Graphic Design program at the University of the Arts, Philadelphia. Mr. Samara is a faculty member at New York's School of Visual Arts, New York University, Purchase College/SUNY, and The New School, and has published six books on design and typography, all through Rockport Publishers: <i>Making and Breaking the Grid</i>; <i>Typography Workbook</i>; <i>Publication Design Workbook</i>; <i>Type Style Finder</i>; <i>Design Elements, </i> <i>Design Evolution</i>, and, most recently, <i>Letterforms</i>, released in September, 2018. Mr. Samara and his partner live in the Williamsburg neighborhood of Brooklyn.</p>
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