The Business of Space - by L Brennan & A Vecchi (Paperback)
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<p/><br></br><p><b> About the Book </b></p></br></br>"This book looks at the space industry from a business perspective, with a focus on international competition. The space industry traces its origins to the middle of last century as a government/military domain and the author now looks at the ongoing evolution of space exploration and travel, and projects the future of the industry"--<p/><br></br><p><b> Book Synopsis </b></p></br></br>This book looks at the space industry from a business perspective, with a focus on international competition. The space industry traces its origins to the middle of last century as a government/military domain and the author now looks at the ongoing evolution of space exploration and travel, and projects the future of the industry.<p/><br></br><p><b> Review Quotes </b></p></br></br><br><p>'This is a most interesting and timely book led by one of the leading thinkers today in the fields of globalization and international business. It addresses a topic of immense potential benefit, and yet also myriad challenges, for humankind. The issues are wide-ranging: globalization, sustainability, technology, geopolitics. I urge you to read this carefully crafted book.' Professor John Mangan, Newcastle University, UK</p> <p>'Brennan and Vecchi have succinctly captured the key pragmatic issues involved in transforming the vision of humanizing space . . . . NASAsponsored interplanetary logistics and supply chain projects are indications that the type of work and analysis accomplished by Brennan and Vecchi are both timely and essential.' Dr Shoumen Datta, Massachusetts Institute of Technology Affiliate, USA</p> <p>'This book offers a comprehensive account of a not much studied industry that has not yet fully fulfilled its enormous business potential but is poised to acquire an even more central role in the 21st century global business landscape, with strong macroeconomic and political implications. An insightful reading for both academics and practitioners that will also be of value to policy-makers.' Professor Antonio Capaldo, University of the Sacred Heart, Milan, Italy</p><br><p/><br></br><p><b> About the Author </b></p></br></br>DR LOUIS BRENNANFellow of Trinity College Dublin, Ireland, and an Associate Professor in the School of Business at Trinity College where he teaches and researches in the areas of Global Strategy and Technology and Operations Management and Strategy. From 2011, he will serve as the Director of the Institute for International Integration Studies at Trinity College Dublin. Dr. Brennan has undergraduate and graduate degrees in Engineering and an MBA. He has lived and worked in several countries in Asia and Europe and in the United States. Dr. Brennan's consulting interests lie in mediating the future. <p/>DR ALESSANDRA VECCHI Research Fellow in the School of Business and in the Institute of International Integration Studies at Trinity College Dublin, Ireland. She has been recently appointed as a Senior Research Fellow in Fashion Management at the University of London Arts. She has worked on the SMART project which aimed to support intelligent business networking and consumer services based on information/knowledge sharing and collaboration across supply chain partners, capitalising on the fact that products are uniquely identified with the use of the RFID technology. She teaches at undergraduate and postgraduate level in the areas of international business and globalisation studies.<br>
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