Selling Is So Easy It's Hard - by Gary S Goodman (Paperback)
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<p/><br></br><p><b> About the Book </b></p></br></br>Best-selling author and internationally respected sales consultant Dr. Gary S. Goodman reveals 77 ways to win more deals and to prosper.<p/><br></br><p><b> Book Synopsis </b></p></br></br><b>Most sales training programs offer the same old pointers: Always be closing, keep it simple, stupid, and ask for referrals.</b> You know these cliches. Selling Is So Easy, It's Hard is the first program to focus on the 77 correctable selling mistakes that novices and veterans make. Without conscious awareness, these errors, snafus, miscues, and blunders keep the typical seller from earning at least 25% more business. This translates into millions of dollars in lost income over the course of a career, according to best- selling author and speaker Dr. Gary S. Goodman.
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