This Won't Be Pretty - by Cassandra D'Alessio (Paperback)
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<p/><br></br><p><b> About the Book </b></p></br></br><p>Women entrepreneurs are often portrayed as aggressive, high-heeled alphas, out to disrupt the status quo or dominate the board room. Some are. Many are not. This is a book for the latter.</p><p/><br></br><p><b> Book Synopsis </b></p></br></br><p>Women entrepreneurs are often portrayed as aggressive, high-heeled alphas, out to disrupt the status quo or dominate the board room. Some are. Many are not. </p><p>This is a book for the latter. With a background in education and creative writing, Cassandra D'Alessio never intended to be a business owner. But after feeling unfulfilled in her career, she started and grew a successful marketing business without any real guidebook or role model. In <strong><em>This Won't Be Pretty</em></strong>, she now shares the lessons from her first year as an entrepreneur, including real-world tactics for businesswomen of all industries, backgrounds and personality types. </p><p>In <strong><em>This Won't Be Pretty</em></strong>, you'll learn: </p><ul><li>How to build an authentic brand that consistently represents your business </li><li>How to find the right clients who you're best positioned to serve</li><li>How to fire the wrong clients in order to grow your business </li><li>How to adapt to the always-changing environment of entrepreneurship</li><li>How to overcome failure and learn valuable lessons from it </li></ul><p>From side-hustling accountants to app-designing engineers, female entrepreneurship is for all. Part memoir, part business strategy, <strong><em>This Won't Be Pretty</em></strong> is a real look at the chaos, humor and sometimes difficult lessons of your first year in business and how that first year can alter your life forever - in the best way possible.</p>
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