Target The Harder I Fall, the Higher I Bounce - by Max James (Hardcover)

The Harder I Fall, the Higher I Bounce - by Max James (Hardcover)

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Book Synopsis "This is a fascinating book and should be on the reading list of every young aspiring entrepreneur..." --Harry Pearce, Vice Chairman of General Motors (Retired)You could say that Max James is an author who developed much of his character through sheer force of labor. Growing up on a farm with a strong-minded father, the virtue of a hard day's work was instilled in Max from a very young age. Through Max's experiences on the farm, the Air Force Academy, the Vietnam War, and more, he forged an unshakeable ethos that propelled him into becoming a remarkable entrepreneur.The Harder I Fall, The Higher I Bounce is Max James' story of his own life experiences, both funny and heart-wrenching, that taught him lasting life lessons about relationships, personal fulfillment, and success in business.It has been said that life is the best teacher, and The Harder I Fall certainly makes a compelling case for the truth in that statement.Through the captivating power of his own exciting life stories, Max James proves the rules of entrepreneurship to have real-world applications time and time again.<ul><li>If you don't like your work, you probably don't do it very well</li><li>Always be prepared to walk away from the negotiating table</li><li>Cut your losses early</li><li>Never sell past the close</li><li>Don't burn bridges behind you</li></ul>With each life story yielding a brand new lesson, readers will be captivated to see entrepreneurship and life from an entirely new lens.The Harder I Fall, The Higher I Bounce, by Max James is a fantastic tribute to the magic of life experience to shape us into greater people. Don't miss this amazing read for seasoned and aspiring entrepreneurs alike! Review Quotes "I love how Max demonstrates the rewards of overcoming seemingly impossible obstacles. He fought through tremendous disappointments to succeed not only in business but also to become a world-class philanthropist. He is an MVP in the entrepreneurial arena." --Steve Young, NFL Hall of Fame Quarterback"This is a fascinating book and should be on the reading list of every young aspiring entrepreneur. Max vividly captures his early experiences as a cadet at the Air Force Academy and how they shaped and guided him for a very successful business career years later. With a good deal of humor and humility, he describes how failures in life, if honestly recognized, can be a powerful learning tool ultimately leading to success in whatever endeavor one chooses." --Harry Pearce, Vice Chairman of General Motors (Retired) "Max James' The Harder I Fall, The Higher I Bounce, is a wild and hilarious ride thru the challenges of growing up as a disadvantaged young man in Tennessee thru the tremendous challenges of the Air Force Academy thru Vietnam combat to the peak of the business world. I could not put this book down as Max winds his way thru one spectacular adventure after another. You will love this book. I strongly recommend Max James' new book The Harder I Fall, The Higher I Bounce. It's a great read!" --Paul Madera, Co-Founder, Managing Director, Meritech Capital Partners "The storied career of Max James jumps from his heroic actions as a rescue pilot in the jungles of Vietnam to the highest board rooms of entrepreneurial America. In all cases, Max has been on the leading edge, whether it be failure or success. His unvarnished accounts of his failures are educational grist for all and his many and varied successes. Interwoven in his story is a legacy and practice of honor and character we all can aspire to. This is not a complicated read but a man reflecting the "old fashioned" basic American values in fascinating personal history. This book is hard to put down with wide-ranging and pervasive lessons for all. "Please feel free to recommend this book to anyone. I enjoyed it, and it spurs me to talk further with Max to know more about his successful and quirky career." --Dick McConn, Chair Emeritus, National Defense Industrial Association (NDIA), Chair, Emerging Technologies Institute (ETI) "In my career in the Venture Capital business, I witnessed much success and much failure. People often ask, "What is the most important quality for a successful entrepreneur to have?" In my opinion, unfailing resilience and ceaseless determination rank right at the top. The title of Max James' book says it perfectly. He shares with the reader invaluable real-world lessons on how to succeed by never giving up. Everyone who has undertaken an entrepreneurial venture or is thinking about doing so will learn greatly from reading this book." --Bart Holaday, Oxford Scholar, Former Managing Director of the UBS Private Markets Group, Former Officer and Board Member of the National Venture Capital Association "In The Harder I Fall, The Higher I Bounce, Max James has written an immensely readable account of a young farm boy, wearing shirts made from old flour sacks, who becomes a highly decorated Air Force officer and later a remarkably successful businessman. His narrative explores not only the highs and lows of an extraordinary career but lessons learned along the way. It is required reading for anyone who wants to achieve more than what seems possible. A truly inspiring story." --John Fox, Distinguished Graduate Award from USAFA and Founder, Chairman, and CEO of Markwest Energy Partners, LLC "For those that think they cannot overcome adversity, Max James will teach you how and why you can rise to success despite the seemingly endless barriers. I watched him do it in the late 1980s at Days inns. His career will help anyone who wants to make it happen. Read and learn." --Mike Leven, former President the Las Vegas Sands Corp, Holiday Inns and Days Inns "Extraordinary! Follow the adventures of Max James, a modern-day Odysseus, as he careens from one improbable, impossible situation to another, and another, and another . . ." --William Wecker, Ph.D., Professor University of Chicago, Stanford University, and University of California, Davis (Emeritus), Chairman, Wecker Associates, Inc "In his book, Max James, my dear friend for over sixty years, lays bare the highs and lows of his business and financial life with brutal honesty and humble humor. Intertwined are pithy "Max's Maxims" applicable not only for would-be entrepreneurs but as sage life lessons." --General (Ret) Michael E. Ryan, 16th U. S. Air Forces Chief of Staff, former Board Member USAA "The Harder I Fall, The Higher I Bounce is a very engaging book! Max James has lived an interesting and adventurous life that most readers will enjoy. Learning about his folksy writing style adds to the enjoyment of learning the lessons Max teaches, and I believe entrepreneurs will especially find it interesting and helpful. Max is candid about his failures--and there were a number of them! Most entrepreneurs need to learn the lesson that the number of their failures may exceed their successes, although one big success can overcome a lot of failures." --Darryl Bloodworth, Attorney, Author, Fellow of the American College of Trial Lawyers, Retired President, Central Florida Chapter of American Board of Trial Advocates "Max and I were classmates at the Air Force Academy, and we were both Founding Directors of the AF Academy Endowment - now the AF Academy Foundation. We experienced many situations in common, and he provides an excellent (accurate, understandable, and enjoyable) description of those situations, adding a perspective that I often missed. He also shared several experiences that we didn't have in common, and I learned new things - including several remarkable things about Max. This is an extraordinary story about an extraordinary guy." --Honorable Dr. Paul G Kaminski, Chairman and CEO of Technovation, Inc. Former Under Secretary of Defense, National Medal of Technology and Innovation recipient, Member National College of Engineering "Insightful and fascinating autobiography of Max James, a gifted and heroic young military officer whose professional aspirations led him to the less structured career of an entrepreneur in the private sector. With exceptional candor and focus on character, he describes the highs and brutal lows of his professional and personal voyage." --Dr. Erv Rokke, (Lt. General, USAF Retired) "Max, early in his life, encountered many forks in the road and chose paths not normally considered the right thing to do. His success is based on his assessment, not just on immediate issues but also on a unique ability to look far ahead and anticipate and prepare for future needs. He's done all of this while demonstrating exemplary integrity and character. The Harder I Fall, The Higher I Bounce certainly is a source document for entrepreneurs but has equal application to any field of endeavor. I highly recommend that you read and refer to this book repeatedly throughout your career." --Honorable Fred Gregory, NASA Deputy Administrator, NASA Astronaut, USAFA Col (ret), Helicopter Combat Rescue Pilot"In The Harder I Fall, the Higher I Bounce, my classmate Max shares his many life lessons learned growing up on a farm, persevering through four years at the Air Force Academy, and serving as an Air Force air rescue pilot in the Vietnam war. Then, by expertly applying those experiences to his numerous business exploits, he provides several meaningful lessons to those pursuing their entrepreneurial dreams." --Hugh H. Williamson, Past Fortune 500 Chairman and CEO, Chairman and CEO Finna Sensors, Inc. "Profound thoughts from someone who has 'been there, done that, has the T-shirt.' As a public company CEO for 56 quarters (14 years) and a member of ten public company Boards of Directors over the years, I've met some extraordinary entrepreneurs, managers, leaders, and mentors. Max James is among the best. Words and ideas worth heeding!" --R David Yost, Founder, and retired CEO, Amerisource Bergen Corporation (NYSE: ABC) "Sitting side by side with Max through the years of one of his more personal pursuits, I learned many lessons of leadership, success, and values. Whether you are looking to be better in business or life, Max James walks you through a true American entrepreneur's many challenges and lessons. As important as the business lessons are, so are the stories of his life. Through his personal stories, Max demonstrates what it is and takes to be a good person and a leader, and these stories will fascinate, inspire, and humble you." --David M. Paltzik, Paltzik Law, PLLC "An extraordinary book by an extraordinary entrepreneur. Max James inspires us to reach higher and achieve more while learning to embrace and laugh at our failures. A must-read!" --Steve Harrison, Publisher of Radio-TV Interview Report Magazine "Nuggets from a Storyteller" "Max James has written a narrative about his life, from dirt farmer in Tennessee through a career as an international business consultant to some of the world's wealthiest individuals, into real estate development and brokerage, and ultimately into retail, the industry in which he, his wife and colleagues built a "billion-dollar business." Max has always been a natural storyteller; it is one of his "people skills" that enable him to engage many individuals in his career. He had successes and failures, hence the title of his book, The Harder I Fall, The Higher I Bounce. And in his "down home on the farm" storytelling style walks you through each of them in order of occurrence. "His stories are engaging and fun, but that is not the purpose of the book. Each story contains a "nugget of wisdom," a philosophy, a management skill, a people skill," the wisdom of the lessons learned from success and failure and success again in a series of different enterprises. These "nuggets" outlined in brackets in each chapter of the book, some- times more than once per chapter, make the book worth reading and the nuggets worth remembering. It is the stories that set the stage for the nuggets of learning and paint the background picture enabling the reader to remember. So enjoy a reading of "Max's habits learned from years of serial entrepreneurship." --Ron Fenolio, CEO and Proprietor-Veedercrest Estates, Chair - Family Winemakers of California, Attorney at Law (Retired) Practice Emphasized Entrepreneurship "For ten years, I had the opportunity to ride the " Roller-coaster" with Max on a couple of his ventures; no one could have asked for a better friend and Mentor. In addition, my son-in-law just graduated from the BYU entrepreneurship school and Max's book will be a "Must-Read" for him, great real-world experiences and lessons. . . --Steve Stratton, President (ret), Redding Development Group Inc. "Max and a few of his friends started an investment group to evaluate deals and invest in the best we could find. The group was called AMBIZ (The American Business Associates), and I was eager to join since I was an active Angel investor like Max. I found Max to be a man of his word and generous to everyone around him. People truly loved Max, and I did too. I had made a pledge to Max over a several-year period to share the profits of an investment that we had made. It was a five-figure donation to his camp, and I kept my pledge. "Max taught me a lot about character and commitment, and I thoroughly enjoyed knowing Max and being a member of his circle." --Harvey Ring, Former Senior Executive with IBM, Angel Investor/Consultant "Max James is a true entrepreneur. And a great storyteller. We worked together for over a decade, and he always made it fun, unpredictable, and lucrative. So if you like entrepreneurship or good stories, you will enjoy this book--and you will find yourself smiling a lot!" --Ben VandeBunt, former CEO of GuthyRenker "Max sent me a manuscript of his new book (which I thoroughly enjoyed). As I read Max's new book, it seemed like we were sitting down across a bar table, reminiscing about our shared times together from the AF Academy, Vietnam, Stanford Biz School, and our real estate careers. As an entrepreneur, I was struck by the honesty, humility, humor, and even embarrassment of Max's failures, but I also felt the shared euphoria of the highs. A helluva storyteller, Max shows the road to entrepreneurial success is rarely an easy one. Still, the lessons learned here suggest that a mix of diligence, character, and integrity can overcome the obstacles. Max is one helluva storyteller, and he has added the principles that he learned in each of his entertaining adventures. You just gotta read it." --Bill Mitchell, Owner/Managing Director of Carmel Realty Company "I have worked with Max for the last 20 years in his role with developing our Proactiv Kiosk business, an enormous success. Looking back, I wasn't sure why we hit it off so well personally as well, but we did. After reading The Harder I Fall, The Higher I Bounce, I now know why--a fascinating telling of a man who never gives up and is always in pursuit of the good. If you ever get to meet Max, he's even better in person but this book is the next best thing. I highly recommend it." --Kevin R. Knee, Former COO/CFO of GuthyRenker, LLC, Co-Founder of Cypress Creek Renewable, LLC, Private Equity Investor "I have traveled with Max on his entrepreneurial journey since 1995, not every day, but on enough days to be able to confirm the spirit and accuracy of the most recent 26 years of his remarkable story, some of which is new to me. I fortuitously met Max when he was first involved in network marketing, and something clicked between us, most probably a common devotion to integrity and leadership. His hallmark entrepreneurial story has been told in 25 chapters, but 50 chapters would still have been too short. The book cannot fully convey to each reader the devotion he had for making life better for physically disadvantaged kids while experiencing the many sleepless nights, 24 hour days, gut-wrenching disappointments, and everyday living challenges that the ultimate entrepreneur must face and overcome. The guidance of his father's legacy, his Christian faith, his military training, the teamwork with Linda, his choice of close confidants, and his deep roots in Tennessee soil constituted the recipe for his success." --Jim Prochnow, Senior Partner, Greenberg Traurig Denver, Former White House Fellow "Max James has led a life as rich and complicated as anyone I know, complete with the highs and lows that create a true leader. Max's humility shines through on every page, along with a level of grit earned only through surviving and thriving through extreme adversity. It is easy to know Max James as an aviator who pursued the most difficult missions in Vietnam as a rescue helicopter pilot. He is also easy to know as a profoundly successful business- man who has made and lost and remade fortunes several times. Finally, I came to know Max as a philanthropist who dedicated his wealth and time to developing adolescents and adults into leaders of character in service to their communities, our nation, and the world. All of those experiences are captured in this book. If Max didn't write it, I would have asked him to; you will not only enjoy this book, it will make you a better leader, follower, and person." --Dr. Mark Anarumo, President, Norwich University, Former Director and Permanent (Full) Professor, Center for Character and Leadership Development, US Air Force Academy

The Harder I Fall, the Higher I Bounce - by Max James (Hardcover)

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