Radical Relevance - by Bill Cates (Paperback)
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<p/><br></br><p><b> Book Synopsis </b></p></br></br>Sharpen Your Marketing Message - Cut Through the Noise - Win More Ideal Clients<br><i>Radical Relevance</i> will help you cut through the marketing message overload your prospects experience. Reach the right people at the right time with the right message.Learn principles, strategies, and tangible tactics to help you: <p/>- Craft an irresistible marketing message that attracts your ideal clients. <br>- Create a Unique Selling Proposition that separates you from your competition. <br>- Brand your business through solutions to problems. <br>- Create and deliver an authentic and compelling Elevator Pitch. <br>- Reach more high-level prospects. <br>- Move prospects to action to increase sales. <br>- Build a more profitable, fulfilling, and enjoyable business. <p/>RADICAL RELEVANCE is filled with value proposition examples and unique branding case studies. <br>RADICAL RELEVANCE is your road map to growing your business in a crowded and noisy marketplace. <br>RADICAL RELEVANCE is about finding the bullseye for your business. <p/>RADICAL RELEVANCE shows you how to attract more ideal clients.<br>You start with a relentless passion for truly knowing your clients - for identifying and solving their critical challenges and maximizing their opportunities. You narrow your focus to define a clear and profitable target market. Then, you zero-in to identify your Right-Fit Clients(TM). Continually tightening up your focus allows you to sharpen your marketing message - to cut through all the noise in the marketplace and resonate with your prospects - to capture their attention and compel them to take action. <p/>RADICAL RELEVANCE solves the right problems, with the right product or service, for the right people, with the right message, at the right time. <p/>RADICAL RELEVANCE is your path to exponential growth. <p/>BECOME RELEVANT OR BE IGNORED
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