The Business of Belonging - by David Spinks (Hardcover)
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<p/><br></br><p><b> About the Book </b></p></br></br>"The idea of business community is changing. Older, traditional approaches to build community, such as those of Raving Fans, are about getting people to love your brand and product and evangelize it. But to be a true community, those fans need to be connected to each other, and given clear paths to contribute. The Business of Belonging is about creating such a valuable community around your brand and product that customers not only become more loyal, they also become contributors and leaders who help accelerate the growth of your business. It's the world's first book for the decision maker who wants to better understand community, and for the community builder who wants to succeed in the world of business. This book will walk you through the exact process you need to align community with business objectives like growth and retention, and how to make these things measurable and actionable. It will follow the SPACES Model, which holds that growth through community comes in 6 areas: Support, Product, Acquisition, Contribution, Engagement and Success."--<p/><br></br><p><b> Book Synopsis </b></p></br></br><p><b>A tactical primer for any business embarking on the critical work of actively building community.--Seth Godin, Author, <i>This is Marketing</i></b></p> <p><b>This book perfectly marries the psychology of communities, with the hard-earned secrets of someone who's done the real work over many years. David Spinks is the master of this craft.--Nir Eyal, bestselling author of <i>Hooked</i> and <i>Indistractable</i></b></p> <p>The rise of the internet has brought with it an inexorable, almost shockingly persistent drive toward community. From the first social networks to the GameStop trading revolution, engaged communities have shown the ability to transform industries. Businesses need to harness that power. As business community expert David Spinks shows in <i>The Business of Belonging: How to Make Community your Competitive Advantage</i>, the successful brands of tomorrow will be those that create authentic connection, giving customers a sense of real belonging and unlocking unprecedented scale as a result. <br /><br />In his career of over 10 years in the business of building community, Spinks has learned what a winning community strategy looks like. From the fundamental concepts--including how community drives measurable business value and what the appropriate metrics are--to high-level community design and practical engagement techniques, <i> The Business of Belonging</i> is an epic journey into the world of community building.</p> <p>This book is for decision makers who want to better understand the value and opportunity of community, and for community professionals who want to level up their strategy. Featuring a foreword by Startup Grind and Bevy cofounder Derek Andersen, it will give you a step-by-step model for strategically planning, creating, facilitating, and measuring communities that drive business growth. Attracting and retaining community members who are also loyal customers, brand evangelists, and leaders--that's the goal for today's connected businesses, and this book is the map to getting there.</p><p/><br></br><p><b> From the Back Cover </b></p></br></br>PRAISE FOR <b>THE BUSINESS OF BELONGING</b><br /><br />A tactical primer for any business embarking on the critical work of actively building community.<br /><b><b>―</b>SETH GODIN, Author of <i>This is Marketing</i></b><br /><br />This book perfectly marries the psychology of communities, with the hard-earned secrets of someone who's done the real work over many years. David Spinks is the master of this craft.<br /><b><b>―</b>NIR EYAL, bestselling author of <i>Hooked</i> and <i>Indistractable</i></b><br /><br />Every business needs to make building engaged communities their number one priority. This is the book that will help you get it done.<br /><b><b>―</b>ERICA KUHL, Former VP of Community, Salesforce</b><br /><br />I can't think of anyone more qualified to write a book about community than David. His passion for the subject, combined with his hands-on experience across many different types of community, have given him unique perspectives and insights. This will become the go-to handbook for building and running community.<br /><b><b>―</b>DOUGLAS ATKIN, Former Global Head of Community for Airbnb and author of <i>The Culting of Brands</i></b><p/><br></br><p><b> About the Author </b></p></br></br><p><b>David Spinks</b> is Cofounder of CMX, a 20,000 member organization dedicated to helping community professionals thrive. David is also the VP of Community at Bevy, an enterprise software platform that powers event-driven community programs and virtual conferences, following its acquisition of CMX in 2019. David has personally advised and trained hundreds of organizations in community strategy, including Facebook, Waze, Salesforce, Airbnb, and Google.</p>
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