Alignment - by Jonathon Hensley (Hardcover)
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<p/><br></br><p><b> Book Synopsis </b></p></br></br><p>Alignment is the one thing you'll find at the heart of every successful relationship, team, and organization in the world. When developed and leveraged, alignment can create the foundation for unparalleled product success.</p><p><br></p><p>As the internet continues to enable, encourage, and demand that leaders say yes to digital product transformation, now is the time for Alignment. This book provides industry insight into why alignment is so critical to the success of digital products and business transformation.</p><p><br></p><p>Drawn from dozens of interviews, plus thousands of hours of research and first-hand experience, author Jonathon Hensley offers a straightforward look at why so many digital products fail, shows how leadership, strategy, and team performance must align to achieve results, and delivers practical tools to help you bring alignment into your next digital transformation initiative. </p><p><br></p><p>The book is broken down into five parts. </p><p><br></p><ul><li>Part One focuses on what alignment is, and why it's so critical to the success of digital product and business transformation.</li><li>Part Two provides a straightforward, honest look at why so many digital product and transformation initiatives fail or underperform.</li><li>Part Three explores what leading with alignment looks like today. It sheds light on the fundamental knowledge and skills necessary to build teams in order to navigate the digital product life cycle and transformation. </li><li>Part Four reveals the baseline from which every successful digital product initiative must start, and the elements and guiding forces that make up a strategic foundation.</li><li>Part Five explores the connection between your digital product strategy and team performance, rapidly accelerating the delivery of results.</li></ul><p/><br></br><p><b> Review Quotes </b></p></br></br><br><p>"<em>Alignment </em>brings together powerful insights and expertise that illustrate key facets of product success. This book is for anybody in a product leadership position who must think holistically and take action."</p><p>-Jonathan Rosenberg, advisor at Alphabet, former senior VP of product at Google</p><p><br></p><p>"<em>Alignment </em>is a masterpiece of real-world techniques for bringing people and ideas together across the product development life cycle. There's no stronger tenet for success as we approach the fifth industrial revolution, and Jonathon provides an inspiring and practical guide for us to follow. With a delightful blend of topics to fuel IQ and EQ alike, this book ensures impactful results."</p><p> -Michael Polivka, VP of UX, Salesforce </p><p><br></p><p>"To create modern products, it takes a village of people with an array of skills. As a result, alignment is increasingly important in order for product teams to be successful. In Alignment, Jonathon Hensley provides a valuable guide on how to ensure your teams are aligned to increase your odds of achieving success."</p><p>-Dan Olsen, Product Management Trainer, Consultant, and Author of The Lean Product Playbook</p><p><br></p><p>"Alignment, replete with logic and garnished with anecdotes, is a how-to for leaders everywhere. It helps drive home lessons around how alignment scales from the individual to the market levels. The book makes its case in the Malcolm Gladwell tradition, and shows that alignment is about creating concentric circles of growth. This material is something leaders everywhere can savor."</p><p>-Nishant Bhajaria, author, privacy and security leader, digital product architect at Uber</p><br>
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