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<p/><br></br><p><b> Book Synopsis </b></p></br></br><p>Originally published by Stevenson, Inc., this practice resource provides readers with a wide assortment of strategies aimed at increasing attendance for special events. It includes a variety of techniques to promote events and strategies for attracting the intended constituents.</p> <p>Important topics covered include: </p> <ul> <li>Marketing and promoting events</li> <li>How to increase ticket sales</li> <li>Broadening an event's appeal</li> <li>Market special events with new mobile applications</li> <li>Offering transportation to increase attendance</li> <li>Social media promotion</li> <li>Event organization</li> <li>Guidelines for hosting record-setting events</li> <li>Entertainment</li> <li>Donor attraction</li> <li>Appreciation-themed events</li> <li>Schedules and timing</li> <li>Celebrity/VIP involvement</li> <li>Pre-event coverage</li> <li>Partnering/collaboration</li> </ul> <p><i>Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.</i></p><p/><br></br><p><b> About the Author </b></p></br></br><p>Scott C. Stevenson is the editor of 76 Ways to Increase Special Event Attendance, published by Wiley.

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