Harnessing the Power at Your Fingertips - (Cutting Through the Bull Publishing) by Dominic Walters (Paperback)
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<p/><br></br><p><b> Book Synopsis </b></p></br></br><p>Your quick-read guide to the power of marketing communications and why it is so important to your strategy and business. </p><p> </p><p>Without the bull, Dominic Walters gives clear insight into how, and why, businesses should leverage this under-utilised discipline to underpin growth as well as to build and protect reputation. </p><p> </p><p>No matter the size of your business, be it start-up, an existing small business, or a large corporation, these insights and observations from decades of marketing experience shine a light on the opportunities, mistakes and myths surrounding this critical discipline, including: </p><p> </p><p>- Growing and protecting your business's reputation</p><p>- The power of a symbiotic relationship between marketing communication and sales</p><p>- The significance of building an army of advocates, both in-house and out-of-house</p><p>- How to use agencies effectively in a world where old approaches to branding and advertising no longer work</p><p>- Getting value for money from your marketing communications </p><p> </p><p>A compact, accessible and practical guide, it is designed to bring clarity to a too-often misunderstood area of business strategy and to do so as straightforwardly as possible.</p><p><br></p><p><br></p>
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