In-N-Out Burger - by Stacy Perman (Paperback)
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<p/><br></br><p><b> About the Book </b></p></br></br>In this keenly observed narrative, Perman takes a behind-the-counter look at the fast-food chain that breaks all the rules.<p/><br></br><p><b> Book Synopsis </b></p></br></br>"This book grills up an enjoyable read for both avid foodies and novice diners alike! Perman's sneak peek into the fascinating history of In-N-Out is as good as the delicious burgers themselves."</p>--Mario Batali, celebrity chef and author of <i>Molto Italiano</i> </p>A behind-the-counter look at the fast-food chain that breaks all the rules, Stacy Perman's <i>In-N-Out Burger </i>is the<i> New York Times </i>bestselling inside story of the family behind the California-based hamburger chain with a cult following large enough to rival the Grateful Dead's. A juicy unauthorized history of a small business-turned-big business titan, <i>In-N-Out Burger</i> was named one of <i>Fast Company</i> magazine's Best Business Books of 2009, and <i>Fortune Small Business</i> insists that it "should be required reading for family business owners, alongside Rich Cohen's <i>Sweet and Low</i> and Thomas Mann's <i>Buddenbrooks</i>."</p></p><p/><br></br><p><b> From the Back Cover </b></p></br></br><p>The untold story of the renegade burger chain that evokes a passionate following unlike any other </p><p>In fast-food corporate America, In-N-Out Burger stands apart. Begun in a tiny shack in the shadow of World War II, this family-owned chain has steadfastly refused to franchise or be sold. Over time, In-N-Out Burger has become nothing less than a cultural institution that can lay claim to an insanely loyal following.</p><p>Stacy Perman's <em>In-N-Out Burger</em> is the inside story behind a real American success story--not only a tale of a unique and profitable business but also of a family's struggle to maintain a sustainable pop empire against the industry it helped pioneer. A keenly observed narrative that explores the transformation of a California fad into an enduring cult of popularity, it is also the story of the conflicted, secretive, and ultimately tragic Snyder family, who cooked a billion burgers and hooked a zillion fans.</p><p/><br></br><p><b> Review Quotes </b></p></br></br><br>" Wow! Stacy Perman's In-N-Out Burger isn't just a good book about the rise of a fast-food chain--it's an exciting saga about a family who created a profitable company that serves great food and still treats its customers and employees decently. What a great story!"--ANDREW F. SMITH, author of Andrew F. Smith, author of Hamburger: A Global History<br><br>"At last, the great American small business story gets told. It is a reassuring read in uncertain times, reminding business owners to listen to customers, do what you love, and have fun while you do it."--Sir Richard Branson, founder of the Virgin Group<br><br>"When fast food restaurants tried to locate in Fishermans Wharf, our local merchants were opposed to every one of them--except In-N-Out. Because every meal is fresh and made from scratch, In-N-Out is in a class by itself."--San Francisco Mayor Gavin Newsom<br><br>"[An] entertaining corporate history....Perman's reporting is considerable."--Time magazine<br><br>"Did you ever wonder why the people behind the counter at In-N-Out are always smiling? Now I know thanks to Stacy's amazing book."--George Motz, filmmaker and author of Hamburger America<br><br>"Stacy Perman's illuminating new book, In-N-Out Burger, is an absorbing case study of how a family business came to be at the center of its own cheerful cult.... [This] should be required reading for family business owners, alongside Rich Cohen's Sweet and Low and Thomas Mann's Buddenbrooks."--Fortune Small Business<br><br>"Thanks to Stacy Perman's book, the term 'soulful fast food' is no longer an oxymoron. Her recounting of the In-N-Out story is one of passion, good intentions, remarkable success and treachery that transcends the burger world to become a tale that is vivid Americana."--Jane and Michael Stern, Roadfood.com<br><br>"The tumultuous history of how one family and the business they fought to control turned the hamburger into the culinary symbol of a century....Told with the same fresh approach that has turned In-N-Out Burger into an American institution, Perman keeps us wanting more."--Tilar J. Mazzeo, author of The Widow Clicquot<br><br>"This book grills up an enjoyable read for both avid foodies and novice diners alike! Perman's sneak peek into the fascinating history of In-N-Out is as good as the delicious burgers themselves, and that's saying a lot!"--Mario Batali, chef and author of Molto Italiano<br>
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