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Product info

<p/><br></br><p><b> About the Book </b></p></br></br>Kids can dig into the marketing campaigns and strategy that turned a running-shoe company into the most popular athletic brand in the world. This behind-the-scenes look into the historical and business side of Nike will be an invaluable resource for kids interested in what makes this business run. Illustrations.<p/><br></br><p><b> Book Synopsis </b></p></br></br><b><i>From an Idea to Nike </i>is a fully-illustrated look into how Nike stepped up its sneaker game to become the most popular athletic brand in the world. Humorous black & white illustrations throughout.</b> <p/> Ever wonder how Nike became the athletics empire it is today? <i>From an Idea to Nike</i> digs into the marketing campaigns and strategy that turned this running-shoe company into the outfitter for many athletes as well as the iconic American brand. With infographics and engaging visuals throughout, this behind-the-scenes look into the historical and business side of Nike will be an invaluable resource for kids interested in what makes this business <i>run.</i><ul><li>Find out where the name <i>Nike</i> came from and how the famous swoosh became the signature logo.</li><li>Learn about the company's first marketing campaign with a star athlete. (Hint: It wasn't Michael Jordan!) </li><li>Explore the ways Nike expanded marketing from running to basketball, soccer, golf, and beyond!</li></ul><p/><br></br><p><b> Review Quotes </b></p></br></br><br>"Readers will enjoy the details about athletes such as Michael Jordan, Tiger Woods, and Lance Armstrong and strategies behind their endorsement deals....Quotes and 'fun facts' add interest."-<i>School Library Journal</i><br><p/><br></br><p><b> About the Author </b></p></br></br><b>Lowey Bundy Sichol</b> is an author and founder of Case Marketing, a specialized writing firm. She coauthored <i>Best Practice Cases in Branding</i> (Pearson, 2015) with Kevin Lane Keller, E. B. Osborn Professor of Marketing at Dartmouth. Lowey lives in Illinois with her husband, three children, and two very energetic dogs. www.loweysichol.com

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