Persuasive Copywriting - 2nd Edition by Andy Maslen (Paperback)
Similar Products
Products of same category from the store
All
Product info
<p/><br></br><p><b> About the Book </b></p></br></br>Improve consumer engagement and sell with confidence using this complete handbook for creative professionals; ideal for those seeking to accelerate their copywriting skills to the next level.<p/><br></br><p><b> Book Synopsis </b></p></br></br><p><b>Enhance your copywriting skills with psychology-driven techniques to create stand out copy that taps into consumer decision making and sells, using this second edition of the ultimate copywriting survival guide for the 21st century - essential to every marketing or creative professional's bookshelf.</b> <p/>With many professionals now developing their skills on the job, it is notoriously difficult to benchmark successful copy. This book provides a step up for those who already know the basics of writing copy, and are seeking more advanced, psychology-driven techniques to gain the competitive edge. With practical insight into human decision making and consumer engagement, it will inspire the clear-cut confidence needed to create, quantify, and sell stand out copy in a cluttered marketplace. <p/>Complementing the 'how to' perspective of copywriting, with impressive interviews from leading ad agencies and copywriters across the globe, this second edition addresses the everyday issues faced in a multitude of roles, including: <p/>-Practical advice to measure and benchmark effective copy<br>-Guidance on creating and critiquing briefs<br>-New chapters on how to weave copywriting skills into the wider industry<br>-Storytelling and content marketing<br>-The impact of evolving channels like mobile and social media <p/>Practical, inspiring and extremely digestible, <i><b>Persuasive Copywriting</b></i> is the only vibrant, all-encompassing guide to copywriting that you need.</p><p/><br></br><p><b> Review Quotes </b></p></br></br><br><i><b>Persuasive Copywriting</b></i> will give your writing charisma. It refines your words so they hold your reader's gaze, drawing on lessons from Ancient Greece to fMRI technology. It's about more than how your copy can persuade and sell, though. Your writing will inspire, charm and comfort too.-- "Joe Fattorini, journalist and presenter of The Wine Show"<br><br>I rated Andy 10/10 as a speaker. I rate <i><b>Persuasive Copywriting </b></i>even higher. It has smashed into the essential reading list on our curriculum, for art directors as well as copywriters.-- "Marc Lewis, Dean, School of Communication Arts"<br><br>If you're someone who likes rules but likes breaking them more, this book is for you. Andy provides a balance of discussion, guidance and coaching, delivered with enough wit to make you spontaneously snort-laugh your way to great copywriting.-- "Elle Graham-Dixon, Head of Planning Global Ford, BBDO New York"<br><br>There is a crying need for good copy today because of the internet. Yet there is a dire shortage. If you wish to succeed, read this book at least three times. And if you have to judge copy, read it too. All good stuff, blessedly free of jargon.-- "Drayton Bird, the godfather of direct marketing"<br><p/><br></br><p><b> About the Author </b></p></br></br><b>Andy Maslen</b> is Managing Director of Sunfish, a writing agency specializing in corporate communications, direct marketing and digital content, and CEO of the Andy Maslen Copywriting Academy. A lifetime fellow of the Institute of Direct and Digital Marketing, Maslen works globally with clients such as the NHS, Prudential, <i>The E</i><i>conomist</i>, BBC Worldwide, Hamleys, London Stock Exchange, RSPB, <i>The New York Times </i>and PricewaterhouseCoopers. He is co-founder of the Copy Cabana conference and a bestselling author of numerous fiction and non-fiction books.
Price History
Cheapest price in the interval: 23.49 on October 23, 2021
Most expensive price in the interval: 23.49 on December 20, 2021
Price Archive shows prices from various stores, lets you see history and find the cheapest. There is no actual sale on the website. For all support, inquiry and suggestion messagescommunication@pricearchive.us