The Tailored Brain - by Emily Willingham (Hardcover)
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<p/><br></br><p><b> About the Book </b></p></br></br>"In recent years, dozens of neuro-self-help books have been published that all purport to help improve brain function with just "one weird trick." With lifestyle changes, recreational drug use, prescription interventions, or the latest in fashionable electromagnetic stimulation, we can lightly embroider, severely alter, or dramatically deconstruct the brains we have. In The Tailored Brain, biologist and science writer Emily Willingham takes a different approach. There is no trick. No prescription drug, perfect diet, or just-right dose of psychedelic is going to transform your mind and life forever. But there are ways to assess yourself inside and out and tailor an approach that is just right for you. This book looks at the realities of popular self-help and brain-tailoring promises, from cannabidiol to special diets to electromagnetic stimulation, and how they can (and cannot) produce results. Willingham offers clear, actionable guidance on how treatments for epilepsy and mania might improve focus, why magnetic stimulation might help your depression, and whether microdosing really improves creativity. TK also takes stock of what's outside your mind-your environment, including the people, places, and things - and explores how cultivating meaningful social relationships and a strong sense of community may help you think more clearly than any drug could. But even if we can tailor our brains, should we? Brain tailoring can often look like a plan for making your brain work the "right" way. Yet the idiosyncrasies and "flaws" we might perceive in our cognition are often not really flaws at all; they are different ways of thinking that contribute to the creativity and resilience of the human race. This book is unique in that Willingham also offers ways for readers to think through whether they want to tailor their brains to become something we want to be, something society expects us to be, or something we can't be because society doesn't give us the support we need. You and you alone can decide how your brain should function. Packed with real-life examples and checklists that allow readers to assess their cognitive needs and decide on useful alterations, The Tailored Brain is the definitive guide to a better brain"--<p/><br></br><p><b> Book Synopsis </b></p></br></br><p><b>A candid and practical guide to the new frontier of brain customization</b> <p/>Dozens of books promise to improve your brain function with a gimmick. Lifestyle changes, microdosing, electromagnetic stimulation: just one weird trick can lightly alter or dramatically deconstruct your brain. <p/>In truth, there is no one-size-fits-all shortcut to the ideal mind. Instead, the way to understand cognitive enhancement is to think like a tailor: measure how you need your brain to change and then find a plan that suits it. <p/>In <i>The Tailored Brain</i>, Emily Willingham explores the promises and limitations of well-known and emerging methods of brain customization, including prescription drugs, diets, and new research on the power of your "social brain." <p/>Packed with real-life examples and checklists that allow readers to better understand their cognitive needs, this is the definitive guide to a better brain. </p><p/><br></br><p><b> Review Quotes </b></p></br></br><br>"This searching guide to better brain health....effectively punches holes in unproven practices." <br> --<i><b>Publishers Weekly</b></i><br><br>"In a field characterized by junk science and false promises, Willingham offers something radical and unique--a book about improving your brain that layers rigorous science upon a moral center of kindness and empathy. <i>The Tailored Brain</i> is for people who want to think better and <i>be</i> good doing it. It's also hilarious."--<i><b>Ed Yong, author of I Contain Multitudes</b></i><br><br>"We all want to know what neuroscience can teach us about changing our minds to make us better people--for ourselves and our world. But that research often lacks clarity, and the literature of wellness and self-improvement is full of woo and nonsense. Luckily, we have Emily Willingham. She's an ace, and <i>The Tailored Brain</i> turns a cacophony of information into actionable, life-changing music."--<i><b>Adam Rogers, author of Full Spectrum</b></i><br><br>"Willingham invites you to connect your brain with hers, and what an amazing and profitable connection it is! She makes the science of the brain engaging, accessible, and relevant, from stress and anxiety to cognition, emotions, and so much more. With thoughtful, evidence-based action plans for optimizing your own mind-body connection, this is a timely and much-needed book." <br> --<i><b>Dr. Jen Gunter, author of The Menopause Manifesto</b></i><br><br>"Willingham is one of the smartest science journalists working today. In <i>The Tailored Brain</i>, she skillfully identifies evidence-based ways to lift our moods and sharpen our minds and calls out dodgy marketing claims about brain health. <i>The Tailored Brain</i> also explores how storytelling hones our empathy skills, eases mental burdens, and points us toward creative problem-solving. A must-read for anyone interested in brains and cognition."--<i><b>Christie Aschwanden, author of Good to Go</b></i><br><p/><br></br><p><b> About the Author </b></p></br></br><b>Emily Willingham</b> is a journalist and science writer. She is the author of <i>Phallacy: Life Lessons from the Animal Penis</i> and coauthor of <i>The Informed Parent: A Science-Based Resource for Your Child's First Four Years</i>. Willingham is a regular contributor to <i>Scientific American</i>. She lives in Marin County, California.
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