Each PUR water filter is certified to reduce mercury and certain industrial pollutants, as well as reducing chlorine (taste and odor) and more.1 The filter lasts up to 2 months and gives you 40 gallons (or 640 8oz cups) of cleaner, great-tasting water. PUR’s superior filter technology uses activated carbon and ion exchange media and is certified to reduce 2x more contaminants than Brita's® leading pitcher filter.1 2<br /><br />1 PUR does not filter microbes.<br />2 Versus best-selling Brita® pitcher filter OB03. Brita® is a trademark of Brita LP.<br />3 Compared with PUR Lead Reducing filter PPF951KTM.<br />
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