The Social Edge - by Anthony Costello (Hardcover)
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<p/><br></br><p><b> About the Book </b></p></br></br>In this fascinating and amusing book, doctor and scientist Anthony Costello describes how tapping the power of small groups guided human history, hidden in plain sight, from hunter-gatherer societies to the present day. He shows how groups improved survival in Asia and Africa, and can reform the culture of business, health, and climate change.<p/><br></br><p><b> Book Synopsis </b></p></br></br><p><strong>Our twenty first century world is facing a series of unprecedented crises. Pandemics of loneliness, obesity and diabetes. Spiralling inequality. Financial meltdowns. Environmental destruction.</strong></p><p>We're obsessed with finding big, complicated, technological solutions to these modern ills. But what if the solutions lie not in techno fixes, but in harnessing the power of one of the oldest and simplest human units - the sympathy group?</p><p>The sympathy group is the smallest social unit outside the family. People who share a common interest and solve a challenge through facilitated conversation. Working together in sympathy groups is the secret of success in all areas of human endeavour - from agriculture to child-care, trade, science, theatre, music, the military, business and sport.</p><p>In a radical new argument, award-winning scientist Professor Anthony Costello lays out a new science of cooperation based on 20 years studying community participation through women's sympathy groups in Bangladesh, India, Malawi and Nepal. He shows how tapping the power, ingenuity and tenacity of small groups: </p><p><em>Has guided the course of human history, hidden in plain sight, from hunter-gatherer societies to the present day, </em></p><p><em>Dramatically improved health and survival of mothers and infants in Asia and Africa, </em></p><p><em>Could re-ignite revolutionary social change in over- individualised societies for our sustainable future, </em></p><p><em>Can radically reform the culture of business, medicine, government and economics. </em></p><p>In this fascinating, funny and important book, Professor Costello dares to suggest twenty two social experiments to underpin solutions. Sympathy groups tackling their own health, organisation and environment challenges are not an optional, 'nice' extra. They are central, profoundly important, and ignored. </p><p>The book explains how science can harness the power of sympathy groups to: </p> <ul> <li>Help millions of lonely elderly people.</li> <li>Prevent diabetes, mental ill-health and cardiovascular disease</li> <li>Improve company productivity</li> <li>Tackle antisocial behaviour, prison reform and rehabilitation</li> <li>Find local solutions for our climate crisis</li> <li>Change the culture of money to stop another financial crash</li> <li>'Take back control' by creating a more relational state</li> </ul><p/><br></br><p><b> Review Quotes </b></p></br></br><br><p><strong>Melissa Benn, author, journalist and campaigner</strong><em> </em></p><p><em>This is a wonderfully unclassifiable but deeply absorbing book. Part autobiography, part research monograph, part political essay, Anthony Costello shows us the power of the 'sympathy group' to aid healing and counter loneliness, promote sustainable growth and social innovation and enrich democracy itself. A lyrical must read. </em></p><p><strong>Chris van Tulleken, doctor, scientist and TV presenter</strong></p><p><em>An extraordinary work that will change the way you think about your body, your friendships, your family and mankind as a whole.</em> <em>Science is beautifully explained alongside often hilarious anecdotes and stories: it reads as much like a novel as a work of scholarship. The product of an extraordinary career ranging from patients' bedsides, to the most marginalised communities on earth, to the highest levels of the WHO, this is a book of huge significance for anyone interested in health and humanity.</em></p><p><strong>Marina Cantacuzino, founder, 'The Forgiveness Project'</strong></p><p><em>This is an immense book in every sense. Costello´s extensive knowledge takes us on a journey of human history across continents, civilizations and centuries to demonstrate that social connection is not only a fundamental human need but also the solution to many of today´s most intractable problems. Drawing on literature, philosophy, social science, plus his own remarkable global health initiatives, Costello leaves the reader in little doubt that coming together in small groups is the catalyst for change. Part social commentator, part master storyteller, no other author has argued so effectively for the restorative power of sympathy groups. Vast in scope, yet rich in detail, The Social Edge begs to be read by every person who cares about the future of our planet.</em></p><p><strong>Richard Horton, editor, The Lancet</strong></p><p><em>Anthony Costello has dedicated his life to creating and assembling the best available evidence to advance the health of women and children worldwide. The Social Edge distils his unrivalled global experience into a compelling tour de force to guide humanity through the 21st century. This book must be a bestseller.</em><br /> </p><br>
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