Becoming A Digital Marketer - by Anya Gildner & Gil Gildner (Paperback)
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<p/><br></br><p><b> Book Synopsis </b></p></br></br><p>In the rapid world of marketing, fresh graduates and traditional marketers alike are learning that the industry is blending technology at a pace never seen before. It's no longer enough to be a specialist: in today's tech-driven industry, you've got to be able to build websites, install analytics, run pay-per-click campaigns, join Twitter chats, understand SEO strategy, and experience the underrated power of email marketing. <br></p><p>In <strong>Part 1</strong>, you'll learn the hard skills crucial to a marketing career, like: <br></p><ul><li>organic search (SEO)<br></li><li>paid advertising (PPC)<br></li><li>social media marketing<br></li><li>reporting & analytics<br></li><li>branding & copywriting</li><li>email marketing<br></li></ul><p>In <strong>Part 2</strong>, you'll read about the soft skills essential to business, like: <br></p><ul><li>writing emails<br></li><li>invoicing & sales</li><li>getting an entry level position<br></li><li>working as a marketing freelancer<br></li><li>starting your marketing agency<br></li><li>how to work remotely</li></ul><p>Also included are in-depth vignettes and interviews with renowned communicators, for insightful alternate views on what makes a successful marketer. <br></p><p><strong>About The Authors</strong></p><p>Authors Gil & Anya Gildner are the cofounders of Discosloth, a search marketing company that has worked with brands like Volvo, Doctors Without Borders, AirTreks, and have been featured in <em>Inc Magazine</em>, the <em>New York Times</em>, <em>Arkansas Business</em>, the <em>Washington Post</em>, and more. They regularly speak at industry conferences and conduct corporate & academic training seminars.<br></p>
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