Brand Activism, Inc. - by Du Toit Christian (Hardcover)
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<p/><br></br><p><b> About the Book </b></p></br></br>Brand Activism, Inc. is a fascinating journey profiling companies being activists and the reaction their activism causes Sometimes political, sometimes controversial but never boring, Brand Activism, Inc. is a whirlwind tour of a changing corporate landscape.<p/><br></br><p><b> Book Synopsis </b></p></br></br><p><strong>Why are companies talking about sex, politics and religion?</strong></p> <p>For decades we have expected companies to focus on their business, and to stay away from hot button items like sex, politics, religion, and social issues. Now, the world is changing and we are seeing companies not only expressing their values, but actively campaigning for change.</p> <p><em>Brand Activism, Inc</em>. is a fascinating journey profiling companies being activists and the reaction their activism causes. Covering a diverse array of topics, from diversity to net neutrality to LGBT rights to immigration, you will gain a new understanding of modern corporate behavior.</p> <p>Sometimes political, sometimes controversial but never boring, <em>Brand Activism, Inc</em>. is a whirlwind tour of a changing landscape. Along the way you will learn how a company's values may well become the next differentiator in an increasingly homogenized and commoditized market place, beating out price and service. Enjoy the tour!</p> <p> </p><p/><br></br><p><b> Review Quotes </b></p></br></br><br>"Corporations who ignore this book risk falling behind their peers. Buy it, read it and above all, practice it!" -Richard Stern, Senior Director, Global Media Products at PlayStation(TM)Network - Sony Network Entertainment Int'l " ...Inside you will find one of the freshest looks at marketing philosophy today..." -Steve Herlocher, General Manager, USAN Inc. "A corporate trend too important to ignore. Brand Activism, Inc. should be read and read now!" -Donovan Neale-May, Executive Director of the Chief Marketing Officer (CMO) Council<br>
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