Email and Commercial Correspondence - (Guides to Professional English) by Adrian Wallwork (Paperback)
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<p/><br></br><p><b> Book Synopsis </b></p></br></br><p>If you write emails and letters as part of your work, then this book is for you. By applying the suggested guidelines, you will stand a much greater chance of getting the desired reply to your emails in the shortest time possible.</p><p>Some of the key guidelines covered include: </p><ul><li>Write meaningful subject lines - otherwise recipients may not even open your mail.</li><li>Always put the most important point in the first line - otherwise the reader may not read it.</li><li>Be concise and only mention what is truly relevant. Write the minimum amount possible - you will also make fewer mistakes!</li><li>Be a little too formal than too informal - you don't want to offend anyone.</li><li>If you have two long important things to say, say them in separate emails.</li><li>Give clear instructions and reasonable deadlines.</li><li>If you need people to cooperate with you, it is essential to highlight the benefits for them of cooperating with you.</li><li>Empathize with your recipient's busy workload.</li><li>Never translate typical phrases literally - learn equivalent phrases.</li></ul><p>The book concludes with a chapter of useful phrases. There is also a brief introduction for trainers on how to teach Business / Commercial English.</p><p/><br></br><p><b> From the Back Cover </b></p></br></br><p>If you write emails and letters as part of your work, then this book is for you. By applying the suggested guidelines, you will stand a much greater chance of getting the desired reply to your emails in the shortest time possible.</p><p>Some of the key guidelines covered include: </p><ul><li>Write meaningful subject lines - otherwise recipients may not even open your mail.</li><li>Always put the most important point in the first line - otherwise the reader may not read it.</li><li>Be concise and only mention what is truly relevant. Write the minimum amount possible - you will also make fewer mistakes!</li><li>Be a little too formal than too informal - you don't want to offend anyone.</li><li>If you have two long important things to say, say them in separate emails.</li><li>Give clear instructions and reasonable deadlines.</li><li>If you need people to cooperate with you, it is essential to highlight the benefits for them of cooperating with you.</li><li>Empathize with your recipient's busy workload.</li><li>Never translate typical phrases literally - learn equivalent phrases.</li></ul><p>The book concludes with a chapter of useful phrases. There is also a brief introduction for trainers on how to teach Business / Commercial English.</p><p><b>Adrian Wallwork </b>is the author of over 30 books aimed at helping non-native English speakers to communicate more effectively in English. He has published 13 books with Springer Science+Business Media.</p><p>Other books in this Professional English series: </p><p><i>CVs, Resumes, and LinkedIn</i></p><i><p><i>User Guides, Manuals, and Technical Writing</i></p></i><i>Meetings, Negotiations, and Socializing</i><p><i>Presentations, Demos, and Training Sessions</i></p><p><i>Telephone and Helpdesk Skills</i></p><p/><br></br><p><b> About the Author </b></p></br></br>Wallwork, a native English speaker from the UK, has 25 years of experience teaching English at various IT companies in Pisa, Italy. He has published 13 books with Springer Science+Business Media.
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