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<p/><br></br><p><b> About the Book </b></p></br></br>A "New York Times" columnist and author of "The Economic Naturalist" returns to show how behavioral economics can illuminate some of the most important issues of the times.<p/><br></br><p><b> Book Synopsis </b></p></br></br>Ask a dozen talking heads about how the economy works and what course of action we should take and you'll get thirteen different answers. But what if we possessed a handful of basic principles that could guide our decisions -- both the personal ones about what to buy and how to spend but also those national ones that have been capturing the headlines? Robert H. Frank, (a.k.a. the Economic Naturalist) has been illustrating those principles longer and more clearly than anyone else. In <i>The Economic Naturalist's Field Guide</i>, he reveals how they play out in Washington, on Wall Street, and in our own lives, covering everything from tax policy to financial investment to everyday decisions about saving and spending. In today's uncertain economic climate, <i>The Economic Naturalist's Field Guide</i>'s insights have more bearing on our pocketbooks, policies, and personal happiness than ever.<p/><br></br><p><b> About the Author </b></p></br></br><b>Robert H. Frank</b> is the Henrietta Johnson Louis Professor of Management Economics at Cornell University's Graduate School of Management and a regular columnist for the <i>New York Times</i>. His previous books include <i>The Economic Naturalist, Falling Behind, The Winner-Take-All Society, Luxury Fever</i>, and <i>Principles of Economics</i> (with Ben Bernanke). He lives in Ithaca, New York.

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