Lead A Movement - by Doug Reed (Paperback)
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<p/><br></br><p><b> About the Book </b></p></br></br>The failure rate of strategy execution is too high and causes immense damage. This guide to strategy development and execution for professional services goes beyond surface-level problems to examine what really makes a business function. Reed teaches how to "start a movement," by empowering leaders to passionately mobilize followers.<p/><br></br><p><b> Book Synopsis </b></p></br></br><p>If you're not growing, you're dying--and if you're not growing in the right way, you're setting yourself up for mistakes that will cripple your business. In <em>Lead a Movement: The Insider's Guide to Powerful Strategy Execution</em>, Doug Reed, one of the architecture/engineering industry's most distinguished experts, distills his thirty-plus years of experience as an engineer, executive, and consultant into an authoritative guide on how to plan and execute strategy to rocket past one's competitors.</p><p>Understanding that strategy works best when it goes beyond surface-level problems to examine what really makes an organization function, Reed teaches how to "start a movement," empowering business leaders to passionately mobilize followers in pursuit of a shared vision. Strategic initiatives thrive when they synchronize the interests of all stakeholders--if corporate objectives are aligned with individual goals, everyone succeeds. This inclusive approach encourages a healthy, open corporate culture and propels the company's standouts into leadership roles. Reed's philosophy emphasizes supporting objectives to the very end--which accounts for his strong track record of achieved results.</p><p><em>Lead a Movement</em> is no mere theoretical text; its lessons are rooted in decades of practice, backed by Reed's on-the-ground insight and interwoven with edifying stories of executives who failed as well as those who triumphed. It's an essential guidebook for any growth-oriented A/E executive.</p>
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