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<p/><br></br><p><b> About the Book </b></p></br></br>"Sports are not what they used to be. The larger social meanings sports hold for fans are being eclipsed by their commercial function as a means to sell merchandise and connect corporate sponsors with consumers. This book examines how the American consumer culture affects professional and collegiate sports, reducing fans to consumers and trivializing sports themselves"--<p/><br></br><p><b> Book Synopsis </b></p></br></br>Sports are not what they used to be. New publicly funded stadiums resemble shopping malls. Fans compete for cash prizes in fantasy sports leagues. Sports video games are now marketing and public relations tools and team logos have become fashionable brands. The larger social meanings sports hold for fans are being eclipsed by their commercial function as a means to sell merchandise and connect corporate sponsors with consumers. This book examines how the American consumer culture affects professional and collegiate sports, reducing fans to consumers and trivializing sports themselves. Instructors considering this book for use in a course may request an examination copy here.<p/><br></br><p><b> Review Quotes </b></p></br></br><br>"A solid overview of the stadium construction fad that intensified in the 1990s and continues today...highly readable and informative account...the value of this book is to offer an insightful and informative survey of the relationship between sports and consumerism...well worth reading"--<i>Sport in American History</i>.<br><p/><br></br><p><b> About the Author </b></p></br></br><b>Cory Hillman</b> is an Assistant Professor in Communication Studies at Ashland University. His work has appeared in the <i>Communication & Sport</i> journal as well as in various books. He lives in Ashland, Ohio.

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