Zig Zag - by Keith Sawyer (Hardcover)
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<p/><br></br><p><b> Book Synopsis </b></p></br></br><b>A science-backed method to maximize creative potential in any sphere of life</b> <p>With the prevalence of computer technology and outsourcing, new jobs and fulfilling lives will rely heavily on creativity and innovation. Keith Sawyer draws from his expansive research of the creative journey, exceptional creators, creative abilities, and world-changing innovations to create an accessible, eight-step program to increasing anyone's creative potential. Sawyer reveals the surprising secrets of highly creative people (such as learning to ask better questions when faced with a problem), demonstrates how to come up with better ideas, and explains how to carry those ideas to fruition most effectively.</p> <p>This science-backed, step-by step method can maximize our creative potential in any sphere of life.</p> <ul> <li>Offers a proven method for developing new ideas and creative problem-solving no matter what your profession</li> <li>Includes an eight-step method, 30 practices, and more than 100 techniques that can be launched at any point in a creative journey</li> <li>Psychologist, jazz pianist, and author Keith Sawyer studied with world-famous creativity expert Mihaly Csikszentmihalyi</li> </ul> <p>Sawyer's book offers a wealth of easy to apply strategies and ideas for anyone who wants to tap into their creative power.</p><p/><br></br><p><b> From the Back Cover </b></p></br></br><p>No matter what kind of creativity I studied, the process was the same. Creativity did not descend like a bolt of lightning that lit up the world in a single brilliant flash. It came in tiny steps, bits of insight, and incremental changes. Zigs and zags. When people followed those zigs and zags, ideas and revelations started flowing.<br /> <b>--From the Introduction</b></p> <p>Can you be more creative? Absolutely, and <i>Zig Zag</i> shows you how. Dr. Keith Sawyer, a psychologist, professor, jazz pianist, and former video game designer, is one of the world's leading experts on creativity. To develop his accessible eight-step creativity program, Sawyer explored the lives of exceptional creators, tapped into the back stories of world-changing innovations, and analyzed laboratory experiments that delved deeply into the everyday creativity that all of us share. He discovered many surprising secrets of highly creative people--how they question assumptions when presented with new problems, how they get beyond creative blocks, and above all, how they negotiate the many twists and turns along the way.</p> <p><i>Zig Zag</i> draws on these secrets to provide an eight-step program that will help you achieve greater creativity--whether you're looking for new ways to excel at your job, build a fulfilling career, develop a more deeply satisfying personal life, find fresh, clever, permanent solutions to nagging problems, make better decisions, bring about change in your community, and more.</p> <p><i>Zig Zag</i> provides an unprecedented collection of more than one hundred practical, hands-on activities that will keep you moving down the creative path. These research-based techniques help you ask deeper questions, see the world in new ways, and develop novel ideas. <i>Zig Zag</i> is your guidebook to the surprising, unpredictable, and fascinating journey that leads to greater creativity.</p><p/><br></br><p><b> About the Author </b></p></br></br><p><b>Keith Sawyer, PhD, </b> is associate professor of psychology, education, and business at Washington University in St. Louis. An accomplished jazz pianist and former video game designer for Atari, he has published widely on the topics of collaboration and creativity. His book Group Genius won awards from Library Journal and (800) CEO-READ and has been translated into many languages. He is the proud owner of a collection of vintage Grateful Dead bootleg tapes, his childhood piano teacher's old (but working) accordion, and a 1982 BMW motorcycle (also working). To learn more, visit <b>keithsawyer.com</b>.</p>
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