The Innovation Handbook - 3rd Edition by Adam Jolly (Hardcover)
Similar Products
Products of same category from the store
All
Product info
<p/><br></br><p><b> About the Book </b></p></br></br><b><i>The Innovation Handbook</i></b> is a practical guide to the effective management and commercial exploitation of ideas and knowledge, allowing companies to move ahead of their competitors, offer real value to customers and boost their profitability.<p/><br></br><p><b> Book Synopsis </b></p></br></br><p>In fast-moving markets, no organization can expect to identify and keep the best ideas by working in isolation; innovation is now running on an open model, with input from a variety of disciplines and sources, including specialists, employees, suppliers and, in particular, customers and clients.<br>But how can you stimulate new innovation? And how can you protect your best ideas once they are in a competitive and aggressive marketplace? Endorsed by the UK's Intellectual Property Office and the Technology Strategy Board, <b><i>The Innovation Handbook</i></b> offers advice and commentary from leading players in the technology, branding, design, intellectual property and innovation fields.</p><p/><br></br><p><b> Review Quotes </b></p></br></br><br><br><i>Praise for the previous editions: <br></i><br>"[A] guide for businesses in crafting new and innovative ideas, and more importantly, putting those new and innovative ideas to good use. With a business approach to the many aspects of developing something from an innovation to a possible hot success, it leads entrepreneurs through every step. 'The Innovation Handbook' is very much worth reading for anyone whose business relies on developing new ideas." <b>--Midwest Book Review</b><br><p/><br></br><p><b> About the Author </b></p></br></br><b>Adam Jolly</b> is a business writer and editor, specializing in the management of growth, innovation, technology and risk. He is the consultant editor for a number of other titles, including <i>The Growing Business Handbook</i>; <i>Clean Tech, Clean Profits</i>;<i> The Handbook of European Brand Rights Management</i> and <i>The Handbook of European Intellectual Property Management</i>.
Price History
Price Archive shows prices from various stores, lets you see history and find the cheapest. There is no actual sale on the website. For all support, inquiry and suggestion messagescommunication@pricearchive.us