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<p/><br></br><p><b> About the Book </b></p></br></br><b><i>The Innovation Handbook</i></b> is a practical guide to the effective management and commercial exploitation of ideas and knowledge, allowing companies to move ahead of their competitors, offer real value to customers and boost their profitability.<p/><br></br><p><b> Book Synopsis </b></p></br></br><p>In fast-moving markets, no organization can expect to identify and keep the best ideas by working in isolation; innovation is now running on an open model, with input from a variety of disciplines and sources, including specialists, employees, suppliers and, in particular, customers and clients.<br>But how can you stimulate new innovation? And how can you protect your best ideas once they are in a competitive and aggressive marketplace? Endorsed by the UK's Intellectual Property Office and the Technology Strategy Board, <b><i>The Innovation Handbook</i></b> offers advice and commentary from leading players in the technology, branding, design, intellectual property and innovation fields.</p><p/><br></br><p><b> Review Quotes </b></p></br></br><br><br><i>Praise for the previous editions: <br></i><br>"[A] guide for businesses in crafting new and innovative ideas, and more importantly, putting those new and innovative ideas to good use. With a business approach to the many aspects of developing something from an innovation to a possible hot success, it leads entrepreneurs through every step. 'The Innovation Handbook' is very much worth reading for anyone whose business relies on developing new ideas." <b>--Midwest Book Review</b><br><p/><br></br><p><b> About the Author </b></p></br></br><b>Adam Jolly</b> is a business writer and editor, specializing in the management of growth, innovation, technology and risk. He is the consultant editor for a number of other titles, including <i>The Growing Business Handbook</i>; <i>Clean Tech, Clean Profits</i>;<i> The Handbook of European Brand Rights Management</i> and <i>The Handbook of European Intellectual Property Management</i>.

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