Marketing 5.0 - by Hermawan Kartajaya & Iwan Setiawan & Philip Kotler (Hardcover)
Similar Products
Products of same category from the store
All
Product info
<p/><br></br><p><b> About the Book </b></p></br></br>"Famous for inventing 'The 4 P's of Marketing' Professor Phil Kotler's textbooks have trained generations of marketers in the basics of this challenging discipline. In Marketing 5.0 he explains the greatest problem facing marketers today how to integrate three major movements that are changing global markets and customer behavior: Dramatic advances in technology such as AI, Sensors, and the Internet of Things, which are enabling extreme forms of customer targeting and personalization; Dramatic shifts in customer behavior, such as Whatever-Whenever-Wherever (WWW) and the differences between Generations X, Y, Z, and Alpha; And dramatic shifts in business models such as Everything as a Service, Physical/Digital business models. His solution to integrating these challenging forces is Technology for Humanity--finding ways to use technology to advance Customers' non-material needs, and satisfy material desires in ways that also uplift the human spirit, and honor larger human goals, such as justice and environmental protection. Marketers are struggling to cope with the digital transformation of business and the changing behavior of customers. Marketing 5.0 explains how marketers can use technology to address customers' deepest needs, and make a difference."--<p/><br></br><p><b> Book Synopsis </b></p></br></br><p><b>Rediscover the fundamentals of marketing from the best in the business</b> </p> <p>In <i>Marketing 5.0, </i>the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. </p> <p>In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. </p> <p>Following the pattern presented in his bestselling <i>Marketing X.0</i> series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including: </p> <p>- Artificial Intelligence for marketing automation </p> <p>- Agile marketing </p> <p>- "Segments of one" marketing </p> <p>- Contextual technology </p> <p>- Facial recognition and voice tech for marketing </p> <p>- The future of Customer Experience (CX) </p> <p>- Transmedia storytelling </p> <p>- The "Whatever-Whenever-Wherever" service delivery </p> <p>- "Everything-As-A-Service" business model </p> <p>- Internet of Things and blockchain for marketing </p> <p>- Virtual and augmented reality marketing </p> <p>- Corporate activism </p> <p>Perfect for traditional and digital marketers, as well as students and teachers of marketing and business, <i>Marketing 5.0</i> reinvigorates the field of marketing with actionable recommendations and unique insights. </p><p/><br></br><p><b> From the Back Cover </b></p></br></br><p><b>PRAISE FOR MARKETING 5.0</b> <p>"What really impresses me about this book is how it integrates the power of modern technologies and the emerging value systems of humanity. The book supports the marketers of the future to understand this integration and to convert it into actions, which are both effective and sustainable."<br> --<b>HERMANN SIMON</b>, Founder and Honorary Chairman, Simon-Kucher & Partners <p>"Phil Kotler has an amazing ability to bring clarity to the past, present, and future of marketing, always understanding what needs to be enduring and what needs to be changed. With <i>Marketing 5.0, </i> Kotler and his co-authors boldly incorporate digital technologies into marketing thinking, planning, and implementation. Timely and timeless, <i>Marketing 5.0</i> is your indispensable guide to marketing success."<br> --<b>KEVIN LANE KELLER</b>, E.B. Osborn Professor of Marketing, Tuck School of Business, Dartmouth College <p>"A timely and far-reaching guide to the potential of digital technologies to transform business practice. Marketers that grasp these possibilities sooner than their rivals and then act on them faster will give their firms a durable advantage."<br> --<b>GEORGE DAY</b>, Geoffrey T. Boisi Professor Emeritus, Wharton School of the University of Pennsylvania <p>"The book is timely and has great relevance at the present COVID-19 time. The continued lockdown in many countries has forced companies to look at the digital aspects of marketing. It is also the right size to be a handbook for practicing managers."<br> --<b>WALTER VIERA</b>, Former Chairman, International Council of Management Consulting Institutes<p/><br></br><p><b> About the Author </b></p></br></br><p><b>PHILIP KOTLER, PHD, </b> is Professor Emeritus of Marketing at the Kellogg School of Management, where he held the S.C. Johnson & Son Professorship of International Marketing. <i>The Wall Street Journal</i> ranks him as one of the top six most influential business thinkers. He is the recipient of numerous awards and honorary degrees from schools worldwide. Philip has an incredible international presence-- his books have been translated into more than 25 languages, and he regularly speaks on the international circuit. <p><b>HERMAWAN KARTAJAYA</b> is the founder and Executive Chairman of MarkPlus, Inc., and is one of the "50 Gurus Who Have Shaped the Future of Marketing," according to the Chartered Institute of Marketing, United Kingdom. Hermawan is also a recipient of the Distinguished Global Leadership Award from the Pan-Pacific Business Association at the University of Nebraska-Lincoln. He is also the Chairman of the Asia Council for Small Business and a co-founder of the Asia Marketing Federation. <p><b>IWAN SETIAWAN</b> is the Chief Executive Officer of MarkPlus, Inc., where he helps businesses design their corporate and marketing strategies. A frequent writer and speaker, Iwan is also the Editor-in-Chief of Marketeers.
Price History
Cheapest price in the interval: 16.39 on November 8, 2021
Most expensive price in the interval: 16.39 on December 20, 2021
Price Archive shows prices from various stores, lets you see history and find the cheapest. There is no actual sale on the website. For all support, inquiry and suggestion messagescommunication@pricearchive.us