The World's Best Buyer Persona System - by Stormie Andrews (Hardcover)
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<p/><br></br><p><b> Book Synopsis </b></p></br></br>This is a business and marketing book geared toward helping organizations develop a superior buyer persona (customer avatars). The problem with most buyer personas is that they focus on demographics. Unfortunately, demographic-based personas rarely help sales, messaging, customer service, or even contribute to the bottom line. Therefore, the World's Best Buyer Persona(R) System helps you discover how your customers think, and understanding how they think is truly magical! Once you understand how they think, you will be able to create superior messaging that will give you an unfair advantage over your competition by regularly positioning your brand in front of your ideal prospects before your competition even knows they exist. </p><p><br></p><p><br></p><p/><br></br><p><b> Review Quotes </b></p></br></br><br>With 38 years in the marketing game, including writing three books with Mr. Guerrilla Marketing, Jay Conrad Levinson, I declare this is the best tool for getting a clear picture of how to build lasting customer relationships. Pray that your competition doesn't implement this before you do.</p><ul>Mark S A Smith, Business Growth Strategist, BijaCo.com</p></li></ul><p><br></p>A truly a new and innovative way of marketing. This book will inform you, challenge you, and change the way you look at your customers. Stormie shares proven techniques that maximize exposure and generate buzz. It has shown me an exciting new path to boosting the bottom line.</p><ul>Judi Moreo, Author, Ignite the Spark, 52 Creative Ways to Fire Up Your Team</p></li></ul><p><br></p><br></p><p><br></p><p><br></p><br>
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