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<p/><br></br><p><b> About the Book </b></p></br></br>Roach, alongside her romance-writer alter-ego, Catherine LaRoche, guides the reader deep into Romancelandia where the smart and the witty combine with the sexy and seductive to explore why this genre has such a grip on readers and what we can learn from the romance novel about the nature of happiness, love, sex, and desire in American popular culture.<p/><br></br><p><b> Book Synopsis </b></p></br></br><p>Find your one true love and live happily ever after. The trials of love and desire provide perennial story material, from the Biblical <i>Song of Songs</i> to Disney's princesses, but perhaps most provocatively in the romance novel, a genre known for tales of fantasy and desire, sex and pleasure. Hailed on the one hand for its women-centered stories that can be sexually liberating, and criticized on the other for its emphasis on male/female coupling and mythical happy endings, romance fiction is a multi-million dollar publishing phenomenon, creating national and international societies of enthusiasts, practitioners, and scholars. Catherine M. Roach, alongside her romance-writer alter-ego, Catherine LaRoche, guides the reader deep into Romancelandia where the smart and the witty combine with the sexy and seductive to explore why this genre has such a grip on readers and what we can learn from the romance novel about the nature of happiness, love, sex, and desire in American popular culture.</p><p/><br></br><p><b> Review Quotes </b></p></br></br><br><p>Roach's <i>Happily Ever After</i> is without a doubt a methodological groundbreaker, and its effects will hopefully resonate throughout popular culture studies, fandom studies, and future approaches to other genres of popular fiction. </p></p>-- "The Journal of Popular Culture"<br><br><p>Roach's attempt to do emotional justice to the genre should satisfy academics and fans alike.</p>--Publishers Weekly<br><p/><br></br><p><b> About the Author </b></p></br></br><p>Catherine M. Roach is Professor of Gender and Culture Studies in New College at the University of Alabama and author of <i>Stripping, Sex, and Popular Culture.</i> She publishes romance fiction as Catherine LaRoche.</p>

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