Play It Loud - by Brad Tolinski & Alan Di Perna (Paperback)
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"A thrilling narrative that weaves cultural history, musical history, race, politics, business, advertising and technological discovery." --<i>The Wall Street Journal</i> <p/>"A swooping, all-encompassing timeline of the instrument's early days to its beyond-essential role in pop culture and music." --<i>The Guardian</i> <p/>"Fascinating. . . . A book that lives up to the urgent, innovative, all-encompassing spirit of its subject." --<i>Minneapolis Star Tribune</i> <p/> "A cultural history, calling up the tastes, styles and fads, the economics and even the geopolitics of 90 years of music-making." --<i>Dallas Morning News </i> <p/>"The definitive book about the history and business of the electric guitar." --Forbes.com <p/> "Fascinating, elegantly written, page-turning. . . . It's all here--the history, the science, the musicians, and of course, the stringed beauties and the sounds they helped create." --Jonathan Kellerman, author of <i>The Murderer's Daughter<br></i><br> "Everything knowable now becomes known about the plugged-in ax that changed the world. A comprehensive history of the electric guitar in cultural context is something long wanted, awaited and needed. At long last, it has arrived." --Billy Gibbons, ZZ Top guitarist/vocalist and Rock and Roll Hall Of Fame inductee <p/> "A marvelous survey of how the electric guitar has rocked its way into the hearts and minds of millions of music lovers. This is a rich trove of unforgettable anecdotes and vignettes. Highly recommended!" --Douglas Brinkley, author of <i>Rightful Heritage<br></i><br> "Providing a holistic overview packed with contextual insights, music journalists Tolinksi and Di Perna skillfully pinpoint the watershed innovations and key musicians who turned a novelty into a mainstay of popular music. . . . An engaging introduction to a fun topic with broad appeal." --<i>Library Journal</i> (starred review) <p/> "The electric guitar changed the world, and Tolinski and di Perna impressively reveal its epic story." --<i>Kirkus Reviews</i> (starred) <p/> "A comprehensive history of the electric guitar, tracing its roots in George Beauchamp's experiments in search of a way to amplify a guitar's vibrations. . . . The authors engagingly explore the importance of amplifiers on artists' sounds." --<i>Publisher's Weekly</i>
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