Why We Buy - by Paco Underhill (Paperback)
Similar Products
Products of same category from the store
All
Product info
<p/><br></br><p><b> About the Book </b></p></br></br>Is there a method to the madness when it comes to shopping? Hailed by the "San Francisco Chronicle" as "a Sherlock Holmes for retailers," author and CEO Underhill answers with a definitive "yes" in this witty, eye-opening report on the nation's ever-evolving consumer culture.<p/><br></br><p><b> Book Synopsis </b></p></br></br><b>Revolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture.</b> <p/>This enlightening edition includes new information on: <p/>-The latest trends in online retail--what retailers are doing right and what they're doing wrong--and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers. <p/>-A guided tour of the most innovative stores, malls and retail environments around the world--almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber-luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing. <p/>The new <i>Why We Buy</i> is an essential guide that offers advice on how to keep your changing customers and entice new and eager ones.<p/><br></br><p><b> Review Quotes </b></p></br></br><br><i>Why We Buy</i> is a funny and insightful book for people on both sides of the retail counter. -- Michael Gould, CEO, Bloomingdale's<br><br>At last, here is a book that gives this underrated skill the respect it deserves. -- <i>The New York Times</i><br><br>I'm in love. And if I didn't have a devoted husband, two kids and a crushing mortgage, I swear I'd throw caution to the wind and run away with Paco Underhill...fascinating. -- <i>Rocky Mountain News</i> (Denver)<br><br>Thanks, Mr. Underhill, for explaining in clear and witty prose why my shopping habits are not all that crazy. Now, please tell my wife! -- Bob Gale, writer/producer, <i>Back to the Future</i> trilogy<br><p/><br></br><p><b> About the Author </b></p></br></br>Paco Underhill was the founder of Envirosell, Inc., a global research and consulting firm. His clients include more than a third of the Fortune 100 list, and he has worked on supermarkets, convenience store, food, beverage, and restaurant issues in fifty countries. He has written articles for or been profiled in <i>The New York Times</i>, <i> The Wall Street Journal</i>, <i>The Washington Post</i>, <i>The New Yorker</i>, <i>Smithsonian Magazine</i>, and more. Paco divides his time between his homes in New York City and Madison, Connecticut.
Price History
Cheapest price in the interval: 16.99 on November 8, 2021
Most expensive price in the interval: 16.99 on December 20, 2021
Price Archive shows prices from various stores, lets you see history and find the cheapest. There is no actual sale on the website. For all support, inquiry and suggestion messagescommunication@pricearchive.us