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<p/><br></br><p><b> About the Book </b></p></br></br>This book draws on behavioral economics to explain anomalies that are intrinsic in the U.S. health care system. Rather than focusing on promoting or analyzing policy, author Douglas E. Hough hones in on our sometimes irrational actions, their roots, and what we can do to influence our behavior, nudging the health care system towards better practices.<p/><br></br><p><b> Book Synopsis </b></p></br></br>This book draws on behavioral economics to explain anomalies that are intrinsic in the U.S. health care system. Rather than focusing on promoting or analyzing policy, author Douglas E. Hough hones in on our sometimes irrational actions, their roots, and what we can do to influence our behavior, nudging the health care system towards better practices.<p/><br></br><p><b> Review Quotes </b></p></br></br><br>Balancing rigor and policy relevance, Hough shows the application of behavioral economics to health policy in a most compelling way. I liked this book so much, I wish I had written it!--Richard Scheffler, University of California "Berkeley"<br><br>Hough does an extraordinary job of distilling the literature and providing key insights to help us understand how health care consumers and providers really behave, and how government can formulate better policy. A must-read for anyone interested in the burgeoning field of behavioral economics and age-old questions in health care.--Thomas Rice, Distinguished Professor "UCLA Fielding School of Public Health"<br><br>Hough explains and applies the emerging field of behavioral economics to patient and physician decision making, providing a rationale for seemingly irrational behavior, and its particular usefulness for designing health policies.--Paul J. Feldstein "University of California, Irvine"<br><p/><br></br><p><b> About the Author </b></p></br></br>Douglas E. Hough is Associate Professor at Johns Hopkins University, where he teaches health economics, behavioral economics, and strategy at the Carey Business School and the Bloomberg School of Public Health. Hough has served as a research economist at the American Medical Association and as a consultant in three health care strategy firms.

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