The Rebel Rules - by Chip Conley (Paperback)
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<p/><br></br><p><b> About the Book </b></p></br></br>The entrepreneur that "Robb Report" called "a budding Malcolm Forbes" challenges conventional business methods and helps a new generation of leaders create and implement effective management systems to compete in the new world of fast companies.<p/><br></br><p><b> Book Synopsis </b></p></br></br>When he was 26, Chip Conley broke the two cardinal rules of starting a business: he invested in an industry about which he knew nothing and he ignored the mantra location, location, location. He bought a notorious pay-by-the-hour motel in a seedy San Francisco neighborhood. <br> A dozen years later, Chip is the boy wonder of the American travel industry, famous for his entrepreneurial genius, creativity, and sense of fun. <br> In <i>The Rebel Rules, </i> Conley shares his success secrets. He focuses on the primary traits -- vision, passion, instinct, and agility -- that characterize today's fast company leaders. His guidebook doubles as a toolbox for anyone -- whether a virgin entrepreneur or a corporate manager -- who wants to walk in step with today's business innovators. <br> <b><i>The Rebel Rules</i> will show you how to: </b><br> <ul> <li>Tap into your natural talents and focus on what you can control <br> <li>Build a fanatical customer base and create great buzz<br> <li>Engage employees and encourage them to break the rules<br> <li>Kick butt in business and still have a life<br> </ul> <br> With exercises and activities that will develop these and other business skills, <i>The Rebel Rules</i> will transform the way you approach your career.<p/><br></br><p><b> Review Quotes </b></p></br></br><br>Faith Popcorn Chip Conley beautifully explains the importance of the new breed of entre/intra-preneur. <i>The Rebel Rules</i> gives us each the opportunity to explore and put into action the rebel within us.<br><br>Seth Godin author of <i>Permission Marketing</i> <i>The Rebel Rules</i> is more than just an inspirational handbook for the new generation of leaders -- it's essential reading for anyone who really wants to make a difference. The future belongs to the rebels who can take the principles in this book and run with them.<br>
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