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<p/><br></br><p><b> About the Book </b></p></br></br>Transform exciting business ideas into stable and profitable companies with this fully-updated guide to launching a successful start-up.<p/><br></br><p><b> Book Synopsis </b></p></br></br><p>The first 18 months of your business is crucial. This is when the majority of new businesses fail and where a lack of proper preparation and forward planning can be your downfall. This eighth edition of <i><b>Starting a Successful Business</b> </i>is your definitive guide to setting up a business that will thrive. <p/><b><i>Starting a Successful Business</i></b> contains the crucial, practical information needed to turn your exciting new idea into a stable and profitable business. It covers each important step in the start-up process in a clear and accessible way. The major problems facing any new business are discussed, potential pitfalls are highlighted and practical advice is offered on key topics such as: ideas for new start-ups, business planning, marketing, franchising, selling and advertising, finances and financial control, taxation, business law and employing staff. <p/>Case studies from around the world provide inspiration and real-world guidance to support you as an entrepreneur. Brand new content on cloud computing, digital developments and making your business environmentally sustainable makes this <b><i>Starting a Successful Business </i></b>a cutting-edge and modern resource to show you how to make your business a success.</p><p/><br></br><p><b> About the Author </b></p></br></br><b>Michael J Morris</b> has tutored on various university business school programmes and has extensive experience consulting to small businesses. He is also the author of <b><i>The First Time Manager, Successful Expansion for the Small Busines</i>s </b>and <b><i>A Practical Guide to Entrepreneurship</i></b>, all published by Kogan Page.

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