Archetypes in Branding - by Margaret Hartwell & Joshua C Chen (Spiral Bound)
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<p/><br></br><p><b> Book Synopsis </b></p></br></br><b>An accessible and real-world approach to brand development that will help you enliven your brand strategy and create resonant and authentic communications.</b> <p/>Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to: <p/>- Reveal your brand's motivations, how it moves in the world, what its trigger points are and why it attracts certain customers<br> - Forge relationships with the myriad stakeholders that affect your business<br> - Empower your team to access their creativity and innovate with integrity<p/><br></br><p><b> About the Author </b></p></br></br>Margaret Hartwell is the author of <i>Archetypes in Branding</i>.
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