Effective Fundraising - by F Warren McFarlan (Hardcover)
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<p/><br></br><p><b> About the Book </b></p></br></br>"This book is about development. In Joining a Non-Profit Board: What You Need to Know we laid out three roles for the board of trustees: 1. The definition and approval of the organization's mission and the strategy to achieve it. 2. The selection, coaching and evaluation of the CEO. 3. The securing of the necessary financial resources for the organization. This book has focused on the third of these roles; the one that social enterprise CEOs repeatedly say consumes 50% of their time. Without funds, mission cannot be fulfilled. Development is the lifeblood of most social enterprises, be they large or small. It is the unique and special responsibility of its trustees and supporters to help secure resources for the organization. These resources are often critical to the organization's success if not survival. There are many ways that individual trustees, given their resources and skill sets, can go about this task. Attracting and harnessing the energies of the right people is key to the long-term success of development."--<p/><br></br><p><b> Book Synopsis </b></p></br></br><p><b>Create a sustainable revenue model that can propel your mission-driven organization into the future </b></p> <p><i>Effective Fund Raising: The Trustee's Role and Beyond</i> is the result of author F. Warren McFarlan's two decades of research at Harvard Business School, along with over forty years of active social enterprise board service. This book offers a depth of knowledge and insight that will prove invaluable for trustees, donors, and others related to and responsible for the success of social enterprise. Social enterprise organizations have played a vibrant and important role in the USA for the past century. And yet, the business of fundraising has not become any easier or more elegant. In this book, you will discover how to help raise the financial resources that your organization needs to perform its good deeds. </p> <p>This book focuses on the steps and strategies you need to know to secure funding to fulfill your mission. Development is the lifeblood of most social enterprises, be they large or small. You'll also discover how to harness the energies of the right people to ensure the long-term success of your development efforts. </p> <p>Learn why an effective, sustainable revenue model is critical to the success of even the most exciting mission-driven organization </p> <ul> <li>Understand the core elements of the revenue model, including governance, fees, the annual fund, capital fundraising campaigns, planned gifts, and more </li> <li>Develop a strong plan for sustaining your organization's revenue, regardless of organization size </li> <li>Build the skill of asking for money and lead your organization to a revenue and philanthropy orientation </li> </ul> <p>Many social enterprise CEOs spend over half of their time on fundraising. Why? Simply put: without a sustainable revenue model, even the most exciting mission-driven organization will collapse. The dirty truth is that, with no fund raising, there is no social enterprise or enduring mission. This book will help you shoulder the burden of fundraising and ensure the long-term success of your venture. </p><p/><br></br><p><b> From the Back Cover </b></p></br></br><p>Social enterprise organizations play a vibrant and important role in the world. They employ nearly 15% of the workforce in the United States alone and receive deep and enduring support from philanthropy as they pursue their missions. Unfortunately, without a sustainable and predictable revenue model, even the most exciting mission-driven organizations will inevitably collapse. The inescapable truth is that, without fundraising, there is no social enterprise or enduring mission.</p><p>In <i>Effective Fundraising: The Trustee's Role and Beyond</i>, distinguished Harvard Business School Professor and social enterprise expert F. Warren McFarlan delivers a book focused squarely on the reality of asking for money and donations. The book demonstrates that everything from governance and the provision of specific services depends on sustainable revenue and shows readers how to develop the right team and messaging to help you keep the lights on.</p><p>You'll find a depth of knowledge and insight driven by the author's two decades of research and over forty years of active social enterprise board service. He shows you the steps and strategies you'll need to understand to secure the funding your mission requires. You'll learn about the core elements of a functioning revenue model, including governance and fees, the annual fund, capital fundraising campaigns, planned gifts, and more.</p><p>You'll also discover how to build the skill of tactfully asking for money, how to lead your organization in revenue generation, and how to develop a strong plan for sustaining your organization's revenue, regardless of its size.</p><p>Perfect for board members, employees, managers, and leaders of social enterprises, <i>Effective Fundraising</i> is also essential reading for executives of these organizations trying to nudge their boards in the direction of sustainable and predictable revenue models.</p><p/><br></br><p><b> About the Author </b></p></br></br><p><b>F. WARREN MCFARLAN</b> is the Albert H. Gordon Professor of Business Administration Emeritus, and former Senior Associate Dean of External Relations at Harvard Business School. He has been chair and a member of numerous cultural, school, hospital, community service and religious organization boards. He has chaired numerous annual funds and capital campaigns.</p>
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