Big Ideas: The Little Book of Psychology - by DK (Paperback)
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<p/><br></br><p><b> About the Book </b></p></br></br>Content previously published as The Psychology Book.<p/><br></br><p><b> Book Synopsis </b></p></br></br><b>How does the brain remember faces? What makes us choose one decision over another? Where does language come from? Can we really measure intelligence?</b> <p/>DK's <i>The Little Book of Psychology</i> answers all these questions and provides an insight into this fascinating field of science. Whether you are a student, an expert, a novice, or have a general interest in the human mind, this portable guide is the perfect choice to start exploring and understanding psychology. <p/>From cognitive to behavioral psychology, this stimulating guide covers all major schools in the field. It includes doctrines and quotes from major thinkers including Sigmund Freud, Noam Chomsky, and Kurt Lewin. Small biography boxes provide brief biographical details of all the thinkers. <p/>With the use of powerful and witty illustrations and easy and jargon-free explanations, <i>The Little Book of Psychology</i> demystifies hard-to-grasp concepts and shows how these ideas have shaped our knowledge of the human mind.<p/><br></br><p><b> About the Author </b></p></br></br>DK was founded in London in 1974 and is now the world leading illustrated reference publisher and a member of the Penguin Random House division of Bertelsmann. DK publishes highly visual, photographic non-fiction for adults and children. DK produces content for consumers in over 100 countries and over 60 languages, with offices in the UK, India, US, Germany, China, Canada, Spain and Australia. <p/>DK's aim is to inspire, educate and entertain readers of all ages, and everything DK publishes, whether print or digital, embodies the unique DK design approach. DK brings unrivalled clarity to a wide range of topics, with a unique combination of words and pictures, put together to spectacular effect. We have a reputation for innovation in design for both print and digital products. <p/>Our adult range spans travel, including the award-winning DK Eyewitness Travel Guides, history, science, nature, sport, gardening, cookery and parenting. <p/>DK's extensive children's list showcases a fantastic store of information for children, toddlers and babies. DK covers everything from animals and the human body, to homework help and craft activities, together with an impressive list of licensing titles, including the best-selling LEGO(R) books. <p/>DK acts as the parent company for Alpha Books, publisher of the Idiot's Guides series and Prima Games, the world's leading publisher of strategy content for PC and console video games.
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